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NETFLIX INC 8-K Report (Apr 15, 2004)

Reports
Other Events
Filing Date
Filed April 15, 2004
Period End
April 15, 2004
Security
NFLX
In the record · 2016–202610-K1310-Q328-K111

NFLX filed 13 annual reports (10-K), 32 quarterly reports (10-Q) and 111 current reports (8-K) between 2016 and 2026.

  1. FY2016 annual report10-K · Jan ’17Jan ’17
  2. Material agreement8-K · Apr ’19Apr ’19
  3. Leadership change8-K · Sep ’21Sep ’21
  4. Leadership change8-K · Jun ’25Jun ’25

Summary

Summary of the 8-K filed April 15, 2004. Cited figures are marked; the original filing is the authoritative source.

Netflix, Inc. (NFLX) filed an 8-K on April 15, 2004, primarily to report its financial results for the quarter ended March 31, 2004, through an attached press release (Exhibit 99.1).

The filing highlights the company's use of non-GAAP financial measures, specifically non-GAAP net income (loss) and free cash flow, which management believes offer a clearer view of operating performance and liquidity, respectively. These non-GAAP measures exclude items such as the non-cash impact of stock options and non-operational cash flows from investments and financing activities, with reconciliations to GAAP provided. The company also noted the utility of gross margin and Subscriber Acquisition Cost (SAC) guidance for its U.S. business, offering insights into ongoing operations and enabling comparisons to historical performance.

Key Highlights

  1. Netflix reported its financial results for the quarter ending March 31, 2004.
  2. The company utilizes and discloses non-GAAP net income (loss) to exclude the non-cash impact of stock option accounting.
  3. Free cash flow is reported as a key liquidity measure, excluding non-operational cash flows from investments and financing activities.
  4. Reconciliations between non-GAAP and GAAP financial measures are provided.
  5. Management believes non-GAAP measures offer useful insights into operating performance and liquidity.
  6. The company provided guidance on gross margin and Subscriber Acquisition Cost (SAC) for its U.S. business for Q3 and Q4 2004.

Frequently Asked Questions

  1. What is the main purpose of this 8-K filing?

    The main purpose of this 8-K filing is to announce and provide Netflix's financial results for the fiscal quarter ended March 31, 2004, through an attached press release.

  2. What non-GAAP financial measures does Netflix emphasize in this report?

    Netflix emphasizes non-GAAP net income (loss), which excludes the non-cash impact of stock option accounting, and free cash flow, which excludes non-operational cash flows from investments and financing activities. Management believes these measures provide valuable insights into the company's performance and liquidity.

  3. Why does Netflix use non-GAAP financial measures?

    Netflix uses non-GAAP measures because management believes they provide a more accurate reflection of operating performance and liquidity. Non-GAAP net income excludes non-cash stock option expenses, and free cash flow isolates operational cash generation by excluding investment and financing activities. These measures are presented alongside, and reconciled to, their GAAP equivalents.

  4. Does this filing include forward-looking guidance?

    Yes, the filing indicates that management believes gross margin and Subscriber Acquisition Cost (SAC) guidance for the U.S. business in the third and fourth quarters of 2004 are useful measures for investors to understand the ongoing operations and make comparisons.