Summary
NIKE, Inc. reported flat revenue for the first quarter of fiscal year 2018 compared to the prior year, with total revenues at $9.07 billion. However, net income saw a significant decrease of 24% to $950 million, leading to diluted earnings per share of $0.57, down 22%. This decline was primarily driven by a 4% contraction in gross profit, a 18% reduction in demand creation expenses, and a shift from other income to other expense, net. While the NIKE Brand saw a slight revenue increase of 1% (2% on a currency-neutral basis), the Converse segment experienced a significant 16% revenue drop. The company is navigating a changing retail landscape, particularly in North America, and is implementing its 'Consumer Direct Offense' strategy to drive future growth through digital acceleration and closer consumer connections. The company's effective tax rate increased substantially to 11.4% from 2.5% due to the adoption of a new accounting standard for stock-based compensation, which now recognizes excess tax benefits in income tax expense, rather than in equity. This change, while impacting the current period's tax rate, is expected to increase volatility in future quarterly rates. Despite the earnings decline, NIKE continued its aggressive share repurchase program, buying back over 15 million shares during the quarter, underscoring its commitment to returning capital to shareholders.
Financial Highlights
49 data points| Revenue | $9.07B |
| Cost of Revenue | $5.11B |
| Gross Profit | $3.96B |
| SG&A Expenses | $2.86B |
| Net Income | $950.00M |
| EPS (Basic) | $0.58 |
| EPS (Diluted) | $0.57 |
| Shares Outstanding (Basic) | 1.64B |
| Shares Outstanding (Diluted) | 1.68B |
Key Highlights
- 1Total revenues remained flat at $9.07 billion for the first quarter of fiscal year 2018, reflecting mixed performance across segments.
- 2Net income decreased by 24% to $950 million, with diluted EPS falling 22% to $0.57, indicating pressure on profitability.
- 3Gross profit declined by 4% and gross margin contracted by 180 basis points, primarily due to lower NIKE Brand full-price Average Selling Price (ASP) and unfavorable foreign currency exchange rates.
- 4The NIKE Brand reported a 1% revenue increase (2% on a currency-neutral basis), driven by international geographies and digital commerce growth.
- 5Converse segment revenue experienced a significant 16% decline, impacting overall company performance.
- 6Demand creation expense was reduced by 18%, reflecting a strategic shift in marketing spend compared to the prior year's major sporting events.
- 7NIKE continued its robust share repurchase program, buying back approximately $849 million of its common stock during the quarter.