Summary
NIKE, Inc. reported a modest 1% increase in revenues for the second quarter of fiscal year 2026, reaching $12.4 billion, with revenues remaining flat on a currency-neutral basis. This period was marked by significant headwinds, particularly a substantial 300 basis point decline in gross margin to 40.6%, primarily driven by new tariffs in North America impacting product costs. While wholesale revenues saw a healthy 8% increase, this was offset by an 8% decline in NIKE Direct revenues, largely due to reduced traffic on NIKE Brand Digital platforms. The company is actively implementing strategic initiatives, including product innovation, marketplace recalibration by repositioning NIKE Brand Digital as a full-price platform and reinvesting in wholesale distribution, alongside increased investment in demand creation. These actions, while expected to negatively impact revenues and profitability in the near term, are intended to reignite brand momentum and drive long-term shareholder value. Notably, Greater China and Converse continue to face challenges, with negative impacts expected to persist throughout fiscal year 2026.
Financial Highlights
47 data points| Revenue | $12.43B |
| Cost of Revenue | $7.38B |
| Gross Profit | $5.04B |
| SG&A Expenses | $4.04B |
| Net Income | $792.00M |
| EPS (Basic) | $0.54 |
| EPS (Diluted) | $0.53 |
| Shares Outstanding (Basic) | 1.48B |
| Shares Outstanding (Diluted) | 1.48B |
Key Highlights
- 1Revenues increased slightly by 1% to $12.4 billion for Q2 FY2026, flat on a currency-neutral basis.
- 2Gross margin declined significantly by 300 basis points to 40.6%, primarily due to higher tariffs in North America impacting product costs.
- 3NIKE Brand wholesale revenues grew by 8%, indicating strength in this channel.
- 4NIKE Direct revenues decreased by 8%, driven by an 14% drop in NIKE Brand Digital sales due to reduced traffic.
- 5Greater China and Converse segments continue to experience significant revenue declines and are expected to face headwinds throughout fiscal year 2026.
- 6The company returned approximately $598 million to shareholders through dividends in the quarter.
- 7Inventory levels increased by 3% to $7.7 billion, attributed to increased product costs including higher tariffs.