Skip to content
AnalystLens

PROGRESSIVE CORP/OH/ Annual Report, Year Ended Dec 31, 2024

Filing Date
Filed March 3, 2025
Period End
December 31, 2024
Security
PGR
In the record · 2016–202610-K1110-Q328-K177

PGR filed 11 annual reports (10-K), 32 quarterly reports (10-Q) and 177 current reports (8-K) between 2016 and 2026.

  1. Material agreement8-K · May ’17May ’17
  2. Leadership change8-K · Mar ’21Mar ’21
  3. Leadership change8-K · Jun ’26Jun ’26

Summary

Summary of the 10-K filed March 3, 2025. Cited figures are marked; the original filing is the authoritative source.

Progressive (PGR) reported a strong 2024, with net income rising to $8.48 billiona ($14.40 diluted EPS) from $3.90 billion ($6.58) in 2023, driven by a sharp improvement in underwriting profitability.

The underwriting margin rose to 11.2% from 5.1%, with the combined ratio improving to 88.8% from 94.9%. Net premiums written grew 21% to $74.4 billionb, and policies in force grew 18% to nearly 35 million. Results were supported by lower loss frequency, favorable prior-year reserve development of $416 million, and higher average premiums per policy from rate increases taken in 2023.

Growth came with a much larger advertising budget, which rose 150% to $4.0 billionc and added 2.4 points to the expense ratio. Investment income also improved meaningfully, with net investment income of $2.8 billion, up about 50%, as the portfolio's book yield rose to 3.9% from 3.1%. The total investment portfolio reached $80.3 billion.

Capital strengthened as shareholders' equity rose to $25.6 billiond and the debt-to-total-capital ratio fell to 21.2%. Progressive also redeemed its Series B preferred shares for $500 million and declared $2.9 billion in common dividends, including a $4.50 annual-variable dividend. The filing also flags several risks.

Personal auto rates were described as modestly changed in 2024 and are expected to stay relatively stable in 2025. Policy life expectancy declined in personal auto, and the company is non-renewing Florida property policies and tightening its personal property book.

Its auto liability reserves face significant severity uncertainty, and the company is defending multiple class actions over total-loss vehicle valuation. Its catastrophe exposure remains substantial, with 2024 cat losses of $2.5 billion, including Hurricanes Helene and Milton.

Key Highlights

  1. Net income rose 117% to $8.48 billion, and diluted EPS reached $14.40 versus $6.58 in 2023.
  2. Underwriting margin improved to 11.2% from 5.1%, with the combined ratio at 88.8%, well below the company's 96 target.
  3. Net premiums written grew 21% to $74.4 billion, and policies in force increased 18% to about 35 million.
  4. Advertising spend rose 150% to $4.0 billion, adding 2.4 points to the expense ratio while supporting new applications, which rose 44% in personal auto.
  5. Investment income increased about 50% to $2.8 billion as the book yield climbed to 3.9%, and the portfolio totaled $80.3 billion.
  6. Capital position strengthened, with shareholders' equity at $25.6 billion and a debt-to-capital ratio of 21.2%. Declared common dividends totaled $4.90 per share, including a $4.50 annual-variable dividend.
  7. Key risks include catastrophe exposure ($2.5 billion of 2024 cat losses), auto reserve severity uncertainty, and class-action litigation over total-loss vehicle valuation.

Financial Statements

FY2024 against FY2023

Line itemFY2024FY2023Change
Revenue$75.37B$62.11B+21.4%
Interest Expense$279.00M$268.00M+4.1%
Net Income$8.48B$3.90B+117.3%
EPS (Basic)$14.45$6.61+118.6%
EPS (Diluted)$14.40$6.58+118.8%
Shares Outstanding (Basic)585.50M584.90M+0.1%
Shares Outstanding (Diluted)587.70M587.50M0.0%

Frequently Asked Questions

  1. What drove Progressive's large improvement in profitability in 2024?

    Underwriting profit rose to $8.0 billion from $3.0 billion, with the margin increasing to 11.2% from 5.1%. The main drivers were higher average earned premium per policy after 2023 rate increases, personal auto loss frequency that fell 5%, and $416 million of favorable prior-year reserve development compared with $1.1 billion of unfavorable development in 2023. Higher advertising spending partly offset these gains.

  2. Is Progressive's growth sustainable, and what is the cost of that growth?

    Premium and policy growth was strong, with net premiums written up 21% and personal auto applications up sharply. However, growth required a 150% increase in advertising to $4.0 billion, and management said it will keep advertising at or above that level only while it stays on track for its profitability target. Personal auto policy life expectancy declined, which suggests more customer churn, and rate increases were modest in 2024 with relatively stable rates expected in 2025.

  3. What are the main risks to Progressive's reserves and earnings?

    Reserves total $39.1 billion, and about 91% relate to vehicle businesses. Sensitivity analysis shows that a 2% change in severity across the last three accident years would shift net reserves by roughly $1.5 billion. Catastrophe losses are also significant, and the company does not hold catastrophe-specific reinsurance for its personal auto or core commercial auto lines. Litigation over total-loss valuation is ongoing in multiple states, and management considers losses reasonably possible but not yet estimable.

  4. How strong is Progressive's capital and liquidity position?

    Shareholders' equity increased to $25.6 billion from $20.3 billion. The debt-to-total-capital ratio fell to 21.2%, and the company has no debt maturities until 2027. Statutory surplus rose to $27.2 billion, and the premiums-to-surplus ratio improved to 2.7 to 1. About $6.2 billion of securities are held at a non-insurance subsidiary, which provides flexibility for dividends and capital support.