01—Abstract
Summary
Summary of the 8-K filed June 18, 2026. Cited figures are marked; the original filing is the authoritative source.
Roku, Inc. filed this Form 8-K on June 18, 2026 to recast its financial information for a change in segment reporting.
Effective in the first quarter of 2026, Roku reports three segments (Advertising, Subscriptions, and Devices) instead of treating Advertising and Subscriptions as one combined Platform segment. The filing updates Items 1, 7, and 8 of the 2025 Form 10-K, with Exhibit 99.1 containing the updated portions. The company states the change had no impact on previously reported results of operations, financial condition, or cash flows, and that the filing is not a restatement or an amendment to the 2025 Form 10-K.
The recast figures show the scale of each segment for fiscal 2025. Advertising revenue was $2.33 billiona, Subscriptions revenue was $1.82 billion, and Devices revenue was $0.59 billion, for total net revenue of $4.74 billion. Platform revenue, the combined Advertising and Subscriptions figure, rose to $4.1 billion from $3.5 billion.
Subscriptions revenue grew 25%, driven by a 10% increase in subscriptions and a 20% increase in average price per subscription, with contributions from the Frndly TV acquisition and the Howdy launch. Advertising revenue grew 13%, mainly on a 68% increase in video impressions, partly offset by a 28% decline in average price per impression. Devices revenue was essentially flat, and the Devices segment reported a gross loss of $82.0 millionb.
For investors, the filing is primarily a presentation update rather than new operating news. Key profitability and liquidity figures cited in the filing include net income of $88.4 millionc for 2025 (versus a net loss of $129.4 million in 2024), Adjusted EBITDA of $420.5 million (versus $260.2 million), and Free Cash Flow of $483.6 million on a trailing twelve-month basis (versus $203.2 million).
Cash and cash equivalents were $1.59 billiond and short-term investments were $0.73 billion as of December 31, 2025. The filing also notes a $300.0 million revolving credit facility, under which the company had not borrowed as of that date.
02—Key points
Key Highlights
- Segment change: Roku now reports three segments (Advertising, Subscriptions, and Devices), replacing the combined Platform segment, with all prior periods recast.
- No change to reported results: the company states the segment change had no impact on previously reported results of operations, financial condition, or cash flows, and this is not a restatement.
- 2025 segment revenue: Advertising $2.33 billion, Subscriptions $1.82 billion, and Devices $0.59 billion, totaling $4.74 billion in net revenue.
- Platform revenue reached $4.1 billion in 2025 versus $3.5 billion in 2024, with Subscriptions up 25% and Advertising up 13%.
- Devices segment reported a gross loss of $82.0 million in 2025 and revenue essentially flat year over year.
- Non-GAAP metrics improved: Adjusted EBITDA of $420.5 million (versus $260.2 million) and trailing twelve-month Free Cash Flow of $483.6 million (versus $203.2 million).
- Scope is limited: the filing updates only Items 1, 7, and 8 of the 2025 Form 10-K and does not update other disclosures or reflect subsequent events.
03—Questions
Frequently Asked Questions
Why did Roku change its segment reporting?
The filing says the change reflects the company's ongoing evaluation and monitoring of its business, including changes to its internal reporting and to the information reported to the Chief Executive Officer, who serves as Chief Operating Decision Maker.
Does this filing change Roku's reported financial results?
No. The company states the change in segment reporting had no impact on its previously reported results of operations, financial condition, or cash flows, and the filing is not an amendment to the 2025 Form 10-K or a restatement of its financial statements.
How did Roku's segments perform in 2025?
Advertising revenue was $2.33 billion, up 13% from $2.07 billion in 2024. Subscriptions revenue was $1.82 billion, up 25% from $1.46 billion, helped by the Frndly TV acquisition and the Howdy launch. Devices revenue was $592.4 million, essentially flat versus $590.1 million, with a gross loss of $82.0 million.
What does this filing say about Roku's liquidity?
As of December 31, 2025, Roku had cash and cash equivalents of $1.59 billion and short-term investments of $730.2 million. Its Credit Agreement provides a $300.0 million revolving facility maturing September 16, 2029, under which the company had not borrowed, and the company stated it was in compliance with its covenants.
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