UNITED RENTALS, INC. Annual Report, Year Ended Dec 31, 2014

United Rentals, Inc. (URI) has filed its 2014 Annual Report (10-K), highlighting robust performance and strategic growth initiatives. The company, the world's largest equipment rental provider, reported total revenues of $5.7 billion, with equipment rental revenue reaching $4.8 billion, driven by a 14.7% increase in total revenues year-over-year. This growth was fueled by a 9.6% increase in the volume of equipment on rent and a 4.5% rise in rental rates, reflecting a recovering economic environment and the successful integration of the National Pump acquisition. The company's strategy continues to focus on improving profitability through revenue growth, margin expansion, and operational efficiencies, including the implementation of 'Lean' management techniques and a focus on customer segmentation and service. Financially, United Rentals demonstrated strong operational leverage, with Adjusted EBITDA increasing by 18.5% to $2.7 billion. The company significantly improved its capital structure over the preceding years, and ended 2014 with $1.11 billion in available liquidity. URI also announced a new $750 million share repurchase program, signaling confidence in its future performance and commitment to returning value to shareholders. The company anticipates continued industry growth in 2015, projecting an 8% increase in North American equipment rental revenue.