10-KPeriod: FY2004

Apple Inc. Annual Report, Year Ended Sep 25, 2004

Filed December 3, 2004For Securities:AAPL

Summary

For the fiscal year ended September 24, 2004, Apple Inc. (AAPL) demonstrated strong financial performance with net sales reaching $8.28 billion, a significant 33% increase from the prior year. This growth was primarily driven by exceptional performance in the iPod product line, which saw a 279% surge in net sales, and robust growth in its Retail segment, up 91%. Despite the overall positive trend, the company faced challenges with declining iMac sales due to product transition delays and manufacturing issues with a key supplier. Apple's strategic focus on innovation, expansion of its retail footprint, and the growing popularity of its digital music offerings position it for continued development in the evolving consumer electronics and computing markets.

Key Highlights

  • 1Net sales increased by a substantial 33% to $8.28 billion in fiscal year 2004, indicating strong market demand.
  • 2The iPod product line experienced explosive growth, with net sales rising by 279% to $1.31 billion, highlighting its emergence as a key revenue driver.
  • 3The Retail segment showed impressive growth, with net sales up 91% to $1.19 billion, reflecting successful expansion of Apple's direct-to-consumer channel.
  • 4Macintosh net sales grew 10% to $4.92 billion, with portable systems like the PowerBook and iBook showing significant increases, indicating a shift towards mobile computing.
  • 5Despite overall growth, iMac net sales declined by 23% due to delays in product introductions, particularly the PowerPC G5-based model, and aging product design.
  • 6Operating expenses as a percentage of net sales decreased in fiscal 2004, with R&D at 6% and SG&A at 17%, demonstrating improved operating leverage.
  • 7The company maintained a strong balance sheet with cash, cash equivalents, and short-term investments totaling $5.46 billion, and no long-term debt.

Frequently Asked Questions

The primary drivers of Apple's revenue growth in fiscal year 2004 were the exceptional performance of the iPod digital music player, which saw a 279% increase in net sales, and significant growth in the Retail segment, with net sales up 91%. The Macintosh product line also contributed positively, with a 10% increase in net sales, particularly driven by portable systems.

Apple faced challenges including a significant decline in iMac sales (down 23%) primarily due to delays in the introduction of new models and an aging product design. Additionally, manufacturing problems with IBM, a key supplier for the PowerPC G5 processor, constrained sales of Power Macintosh systems.

Apple improved its operating leverage in fiscal year 2004. Research and development (R&D) expenses represented 6% of net sales, down from 8% in the prior year, and Selling, General, and Administrative (SG&A) expenses were 17% of net sales, down from 20%. This reduction as a percentage of sales was primarily due to the substantial increase in total net sales.

Apple maintained a very strong financial position. As of September 25, 2004, the company held $5.46 billion in cash, cash equivalents, and short-term investments. Importantly, Apple had no long-term debt obligations, having retired its outstanding notes in February 2004.