Summary
Apple Inc. (AAPL) reported total net sales of $416.16 billion for the fiscal year ended September 27, 2025, representing a 6% increase over the prior year. This growth was primarily driven by a robust performance in the Services segment, which saw a 14% increase in net sales, and steady growth in iPhone sales, particularly the Pro models. The company's strategic focus on its Services division continues to yield strong results, diversifying its revenue streams beyond hardware. Despite overall growth, the company faced headwinds in the Greater China region, with net sales decreasing by 4%, primarily due to lower iPhone sales in that market. The Wearables, Home, and Accessories segment also experienced a 4% decline. Significant investments in Research and Development (R&D) and Selling, General, and Administrative (SG&A) expenses, both increasing by 10% and 6% respectively, underscore Apple's commitment to innovation and market expansion. The company's financial position remains strong, with substantial cash and cash equivalents, and it continues its capital return program through significant share repurchases and a growing dividend.
Financial Highlights
54 data points| Revenue | $416.16B |
| Cost of Revenue | $220.96B |
| Gross Profit | $195.20B |
| R&D Expenses | $34.55B |
| SG&A Expenses | $27.60B |
| Operating Expenses | $62.15B |
| Operating Income | $133.05B |
| Net Income | $112.01B |
| EPS (Basic) | $7.49 |
| EPS (Diluted) | $7.46 |
| Shares Outstanding (Basic) | 14.95B |
| Shares Outstanding (Diluted) | 15.00B |
Key Highlights
- 1Total net sales increased by 6% to $416.16 billion, driven by strong performance across key segments.
- 2The Services segment continues to be a major growth engine, with net sales up 14% year-over-year.
- 3iPhone net sales saw a 4% increase, primarily due to strong demand for Pro models.
- 4Greater China experienced a 4% decline in net sales, largely impacted by lower iPhone sales in the region.
- 5Investments in R&D and SG&A expenses increased by 10% and 6% respectively, indicating a focus on future innovation and market presence.
- 6The company maintained a strong liquidity position with $132.4 billion in cash, cash equivalents, and marketable securities as of September 27, 2025.
- 7Apple continued its capital return program, repurchasing $89.3 billion of its common stock and increasing its quarterly dividend to $0.26 per share.