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Accenture plc Selling & Marketing Expense 2008-2026 | ACN

Annual FY2008–FY2025 · quarterly through Q3 FY2026

Latest annual · FY2025

$7.04B

+2.9%YoY vs FY2024Source: 10-KFY2025

From $2.27B in FY2008 to $7.04B in FY2025: 3.1× in 17 years.

By quarter▲▼ vs a year before
Fiscal yearQ1Q2Q3Q4
FY26$1.9B+3.5%$1.7B+4.3%$1.8B+2.8%Not reported
FY25$1.8B+5.9%$1.7B+2.8%$1.8B+0.7%$1.8B+2.2%
FY24$1.7B+10.3%$1.6B+4.3%$1.8B+0.7%$1.8B+1.4%
FY23$1.6B+6.6%$1.6B+10.5%$1.7B+4.7%$1.7B+9.6%
FY22$1.5B+18.5%$1.4B+24.2%$1.7B+18.1%$1.6B+4.2%
Share24%23%26%26%

Shaded by size: darkest is the largest quarter shown; ringed is the latest reported; a dash marks a quarter with no separate figure. Each quarter sits by its period-end date. Share: its typical part of the fiscal year.

Key Statistics

Trend DirectionGrowing
CAGR

+8.8%

FY2020
$4.63B
FY2025
$7.04B

5 years selected · on the chart

01—History

Selling & Marketing Expense History

Year-over-year comparison from 10-K annual reports

  18. $7.04B
YoY changeLargest recent move+15.5%in FY22Latest +2.9%

1 older move runs past ±20% (largest +23.1%); point at, tap or drag across the bars to read one.

02—Ledger

Selling & Marketing Expense, period by period

PeriodValueChangeSource
FY2025$7.04B+2.9%10-K
FY2024$6.85B+4.0%10-K
FY2023$6.58B+7.8%10-K
FY2022$6.11B+15.5%10-K
FY2021$5.29B+14.3%10-K
FY2020$4.63B+4.0%10-K
FY2019$4.45B+6.0%10-K
FY2018$4.20B+11.8%10-K
FY2017$3.75B+4.8%10-K
FY2016$3.58B+2.2%10-K
FY2015$3.51B−2.2%10-K
FY2014$3.58B+2.9%10-K
FY2013$3.48B+5.4%10-K
FY2012$3.30B+6.8%10-K
FY2011$3.09B+16.4%10-K
FY2010$2.66B+23.1%10-K
FY2009$2.16B−4.9%10-K
FY2008$2.27B—10-K

03—Questions

What is selling & marketing expense?

Selling and marketing expenses represent the costs of promoting and distributing products or services to customers.

What is Accenture plc's current selling & marketing expense?

Accenture plc (ACN) annual selling & marketing expense for 2025 was $7.04B, a 2.87% increase from 2024. Accenture plc selling & marketing expense for the quarter ending May 31, 2026 was $1.81B.

What was Accenture plc's selling & marketing expense in 2024?

Accenture plc annual selling & marketing expense for 2024 was $6.85B, a 4.01% increase from 2023.

What was Accenture plc's selling & marketing expense in 2023?

Accenture plc annual selling & marketing expense for 2023 was $6.58B, a 7.76% increase from 2022.

What is Accenture plc's 5-year selling & marketing expense CAGR?

Accenture plc selling & marketing expense grew at a compound annual growth rate (CAGR) of 8.77% from FY2020 to FY2025, going from $4.63B to $7.04B over 5 years.

Company
Accenture plc
Ticker
ACN
Sector
Other
Industry
Services-Business Services, NEC
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