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ADOBE INC. Selling & Marketing Expense 2007-2026 | ADBE

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What is selling & marketing expense?

Selling and marketing expenses represent the costs of promoting and distributing products or services to customers.

What is ADOBE INC.'s current selling & marketing expense?

ADOBE INC. (ADBE) annual selling & marketing expense for 2025 was $6.49B, a 12.56% increase from 2024. ADOBE INC. selling & marketing expense for the quarter ending May 29, 2026 was $1.88B.

What was ADOBE INC.'s selling & marketing expense in 2024?

ADOBE INC. annual selling & marketing expense for 2024 was $5.76B, a 7.72% increase from 2023.

What was ADOBE INC.'s selling & marketing expense in 2023?

ADOBE INC. annual selling & marketing expense for 2023 was $5.35B, a 7.71% increase from 2022.

What is ADOBE INC.'s 5-year selling & marketing expense CAGR?

ADOBE INC. selling & marketing expense grew at a compound annual growth rate (CAGR) of 12.56% from FY2020 to FY2025, going from $3.59B to $6.49B over 5 years.

Selling & Marketing Expense History

Year-over-year comparison from 10-K annual reports

Key Statistics
Trend Direction
Growing
CAGR+12.6%
FY2020
$3.59B
→
FY2025
$6.49B
07080910111213141516171819202122232425
5 years selected
Selling & Marketing Expense History
PeriodValueChangeSource
FY2025$6.49B+12.6%10-K
FY2024$5.76B+7.7%10-K
FY2023$5.35B+7.7%10-K
FY2022$4.97B+15.0%10-K
FY2021$4.32B+20.3%10-K
FY2020$3.59B+10.7%10-K
FY2019$3.24B+23.8%10-K
FY2018$2.62B+19.3%10-K
FY2017$2.20B+15.0%10-K
FY2016$1.91B+13.5%10-K
FY2015$1.68B+1.9%10-K
FY2014$1.65B+2.0%10-K
FY2013$1.62B+6.9%10-K
FY2012$1.52B+9.4%10-K
FY2011$1.39B+11.4%10-K
FY2010$1.24B+26.7%10-K
FY2009$981.9M-9.9%10-K
FY2008$1.09B+10.7%10-K
FY2007$984.4M-10-K
Company: ADOBE INC.Ticker: ADBESector: TechnologyIndustry: Services-Prepackaged SoftwareView company profile →