10-KPeriod: FY2025

AppLovin Corp Annual Report, Year Ended Dec 31, 2025

Filed February 19, 2026For Securities:APP

Summary

AppLovin Corporation reported robust financial performance for the fiscal year ended December 31, 2025, with significant revenue growth driven primarily by its core Axon Ads Manager product. The company demonstrated strong operational efficiency, leading to substantial increases in Adjusted EBITDA and net income. A key strategic move during the year was the divestiture of its Apps business, streamlining operations and allowing for a greater focus on its advertising solutions. AppLovin continues to leverage its AI-powered technology, particularly the Axon AI recommendation engine, to enhance its advertising solutions like Axon Ads Manager and MAX. The company also shows a commitment to returning capital to shareholders through its active share repurchase program. Despite a competitive and evolving advertising landscape, AppLovin's strategic investments in technology and market expansion, including into Connected TV (CTV), position it for continued growth.

Financial Statements
Beta
Revenue$5.48B
Cost of Revenue$665.14M
Gross Profit$4.82B
R&D Expenses$226.51M
Operating Expenses$1.33B
Operating Income$4.15B
Interest Expense$200.62M
Net Income$3.33B
EPS (Basic)$9.84
EPS (Diluted)$9.75
Shares Outstanding (Basic)338.78M
Shares Outstanding (Diluted)341.97M

Key Highlights

  • 1Revenue surged by 70% year-over-year to $5.48 billion, primarily driven by strong performance in the Axon Ads Manager.
  • 2Net income grew significantly to $3.33 billion, up from $1.58 billion in the prior year.
  • 3Adjusted EBITDA also saw substantial growth, reaching $4.51 billion with an impressive Adjusted EBITDA margin of 82.3%.
  • 4The company completed the sale of its Apps business on June 30, 2025, reclassifying it as discontinued operations.
  • 5AppLovin repurchased $2.2 billion of its Class A common stock during the year, demonstrating a commitment to shareholder returns.
  • 6Research and development expenses decreased by 40% year-over-year, while sales and marketing expenses decreased by 19%, indicating improved operational efficiency.

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