Summary
Salesforce.com, Inc. (CRM) filed an 8-K on October 7, 2004, to disclose important customer and subscriber metrics as of September 30, 2004. The company announced it had reached 12,000 customers and 185,000 paying subscribers. This filing provides a snapshot of the company's growth and market penetration in the on-demand CRM sector at that time.
Key Highlights
- 1Announced 12,000 total customers as of September 30, 2004.
- 2Reported 185,000 paying subscribers as of September 30, 2004.
- 3Clarified that paying subscriber numbers exclude approximately 2,500 paying subscribers for whom revenue recognition is delayed.
- 4The delayed revenue recognition pertains to customers awaiting the completion of specific new technology contracts.
- 5This information was originally discussed on the second quarter conference call on August 19, 2004.
- 6The filing serves to formally disclose these metrics under Regulation FD.
Frequently Asked Questions
The primary purpose of this 8-K filing is to publicly disclose Salesforce.com's customer and paying subscriber numbers as of September 30, 2004, and to provide a clarification regarding certain revenue recognition practices.
As of September 30, 2004, Salesforce.com reported having 12,000 customers and 185,000 paying subscribers.
Salesforce.com is delaying revenue recognition for approximately 2,500 paying subscribers because these customers are awaiting the completion of specific new technology for which they have contracted. Revenue will be recognized once this technology is delivered.
No, this clarification was previously mentioned by the company during its second quarter conference call on August 19, 2004. This 8-K filing serves as a formal record of this disclosure.