What is the primary purpose of this amended 8-K filing?

This amended 8-K filing's main purpose is to officially include the financial statements and related information for Buddy Media, Inc., the company Salesforce acquired. This amendment supplements an earlier filing and provides investors with the necessary financial data to analyze the acquisition.

What specific financial information about Buddy Media, Inc. is included?

The filing includes both unaudited condensed consolidated financial statements of Buddy Media, Inc. as of June 30, 2012, and for the six-month periods ended June 30, 2012, and 2011, as well as audited consolidated financial statements for the years ended December 31, 2011, and 2010.

What is 'pro forma' financial information, and why is it included?

Pro forma financial information presents hypothetical combined financial results as if the acquisition of Buddy Media, Inc. had occurred at an earlier date. It's included to help investors understand the potential financial impact and performance of the combined Salesforce and Buddy Media entity, offering a clearer view of projected financial outcomes and synergies.

Does this filing provide financial results for Salesforce itself?

This specific filing is primarily focused on providing the financial statements of the acquired company, Buddy Media, Inc., and pro forma combined financials. It does not provide separate, updated financial results for Salesforce for the period covered by the pro forma information, but rather how the combined entity would have appeared.

CRM 8-K SEC Disclosure — Oct 23, 2012

Summary

This amended 8-K filing by Salesforce, Inc. (formerly salesforce.com, inc.) provides crucial financial details following its acquisition of Buddy Media, Inc. The primary purpose of this amendment is to officially incorporate the audited and unaudited financial statements of Buddy Media, along with pro forma combined financial information for both entities. Investors can now access comprehensive historical financial data for Buddy Media and an outlook of how the combined company would have performed, aiding in the assessment of the acquisition's impact on Salesforce's financial position and future earnings potential. These newly included financial statements are essential for understanding the scale and performance of the acquired business, Buddy Media, Inc. The pro forma information offers a hypothetical view of the combined entity's financial health prior to the transaction, allowing for a more informed analysis of the strategic rationale and potential synergies of this significant acquisition. Investors should carefully review these exhibits to gauge the integration's financial implications and Salesforce's expanded market presence.

Key Highlights

1Amendment to previous 8-K filing to include financial statements and exhibits related to the acquisition of Buddy Media, Inc.
2Inclusion of unaudited condensed consolidated financial statements of Buddy Media, Inc. as of June 30, 2012, and for the six-month periods ended June 30, 2012, and 2011.
3Inclusion of audited consolidated financial statements of Buddy Media, Inc. for the years ended December 31, 2011, and 2010.
4Addition of unaudited pro forma condensed combined financial information for Salesforce and Buddy Media for the year ended January 31, 2012, and the six-month periods ended July 31, 2012.
5The filing incorporates the consent of Ernst & Young LLP, the independent auditor for Buddy Media, Inc.
6This amendment aims to provide investors with a complete financial picture necessary to evaluate the impact of the Buddy Media acquisition.

Salesforce, Inc. 8-K/A Report, Exhibit Filing (Oct 23, 2012)

Summary

Key Highlights

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