8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Oct 4, 2004)

Filed October 4, 2004For Securities:DE

Summary

Deere & Company (DE) announced its intention to release monthly commentary on September 2004 retail sales, expected in the week following the Association of Equipment Manufacturers (AEM) industry sales report. This commentary will provide insights into the company's performance across its farm machinery, construction equipment, and commercial and consumer equipment segments. Investors will be able to access this information via a recorded telephone message or through the company's website, www.JohnDeere.com. The release of this monthly retail sales commentary signifies Deere's commitment to providing timely updates to the market, offering a more frequent glimpse into sales trends beyond standard quarterly financial reports.

Key Highlights

  • 1Deere & Company will release monthly commentary on September 2004 retail sales.
  • 2The announcement will follow the Association of Equipment Manufacturers (AEM) industry sales report.
  • 3Commentary will cover farm machinery, construction equipment, and commercial and consumer equipment retail sales.
  • 4Information will be available via a recorded telephone message.
  • 5The commentary will also be accessible on the company's website, www.JohnDeere.com.
  • 6Deere may post other development information on its website periodically.

Frequently Asked Questions

The main purpose of this 8-K filing is to inform investors that Deere & Company intends to release a monthly commentary on its retail sales for September 2004. This is a disclosure under Regulation FD, ensuring broad public access to material information.

The commentary is expected to be released in the week following the Association of Equipment Manufacturers (AEM) industry sales report. The AEM report is typically released on or shortly after the tenth day of the month.

Investors can access the commentary in two ways: through a recorded telephone message (phone number 309/765-5149) or by visiting the company's website at www.JohnDeere.com. The information is expected to be available by phone shortly before it is posted online.

The commentary will provide insights into Deere's retail sales for farm machinery, construction equipment, and commercial and consumer equipment.