8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Sep 5, 2006)

Filed September 5, 2006For Securities:DE

Summary

Deere & Company announced its intention to release monthly commentary on its retail sales for August 2006, following the Association of Equipment Manufacturers (AEM) industry sales report. This initiative, disclosed via an 8-K filing on September 5, 2006, signals an increased commitment to providing timely operational updates to investors. The commentary will cover sales performance across key segments including farm machinery, construction equipment, and commercial and consumer equipment. Investors can access this information through a recorded telephone message and via the company's investor website. This move is designed to offer a more frequent and detailed view of Deere's sales trends, allowing stakeholders to better gauge the company's short-term performance and market positioning. The company stated that other development information may also be posted on its website periodically.

Key Highlights

  • 1Deere & Company will begin releasing monthly commentary on its retail sales.
  • 2The first commentary will focus on August 2006 retail sales.
  • 3The commentary will be released after the AEM industry sales report, typically around the 10th of the month.
  • 4Information will cover farm machinery, construction equipment, and commercial/consumer equipment retail sales.
  • 5Commentary will be accessible via a recorded phone message and the company's website (www.JohnDeere.com).
  • 6This initiative indicates a move towards more frequent investor communications.
  • 7The company reserves the right to post other development information on its website.

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