8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Oct 2, 2006)

Filed October 2, 2006For Securities:DE

Summary

Deere & Company announced its intention to release monthly commentary on September 2006 retail sales, following the Association of Equipment Manufacturers (AEM) industry sales report. This commentary will offer insights into the company's performance across its farm machinery, construction equipment, and commercial and consumer equipment segments. Investors can access this information via a recorded telephone message or through the company's website, providing a timely update on sales trends. The new disclosure practice signals a commitment to providing more frequent and transparent sales information to the market. This move is significant as it allows investors to gauge the company's operational momentum and market reception of its products on a more regular basis, potentially influencing investment decisions by offering a clearer, near-real-time view of business activity beyond standard quarterly earnings reports.

Key Highlights

  • 1Deere & Company plans to release monthly commentary on retail sales for September 2006.
  • 2The commentary will be issued after the Association of Equipment Manufacturers (AEM) releases its industry sales data, typically around the 10th of the month.
  • 3The company's statement will include comments on AEM data and specific information on Deere's retail sales.
  • 4The retail sales covered include farm machinery, construction equipment, and commercial and consumer equipment.
  • 5This information will be accessible via a recorded telephone message and the company's website (www.JohnDeere.com).
  • 6The disclosure is intended to provide investors with more frequent updates on company sales performance.
  • 7Other company developments may also be posted on the website periodically.

Frequently Asked Questions

The main purpose of this 8-K filing is to inform investors that Deere & Company will begin releasing monthly commentary on its retail sales performance, starting with September 2006 sales, following the release of industry sales data.

The commentary is expected to be available shortly before it is posted on the company's website (www.JohnDeere.com) and accessible via a recorded telephone message at (309) 765-5149. This will occur after the AEM industry sales report, usually around the tenth day of the month.

The commentary will provide insights into the company's retail sales for farm machinery, construction equipment, and commercial and consumer equipment.

While not explicitly stated, this move suggests a strategy to provide investors with more timely and frequent updates on the company's sales trends and market position, enhancing transparency and potentially helping investors make more informed decisions.