8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Sep 2, 2010)

Filed September 2, 2010For Securities:DE

Summary

Deere & Company announced on September 2, 2010, that it plans to release commentary on its August retail sales. This information will be made available in the form of a recorded message accessible by phone and online, typically following the Association of Equipment Manufacturers' (AEM) monthly industry sales report, which is usually released around the tenth of the month. The upcoming statement will offer insights into Deere's retail sales performance across its key segments, including farm machinery, selected turf and utility equipment, and construction equipment. This proactive communication strategy allows investors to gain timely insights into the company's operational performance and market trends in the agricultural and construction sectors.

Key Highlights

  • 1Deere & Company to provide commentary on August 2010 retail sales.
  • 2Sales commentary will be released late next week or early the following week (relative to Sept 2, 2010).
  • 3Information will be accessible via a recorded telephone message and the company's website.
  • 4Release is scheduled to follow the Association of Equipment Manufacturers' (AEM) monthly industry sales report.
  • 5Commentary will cover farm machinery, turf & utility equipment, and construction equipment retail sales.
  • 6Company website (www.Deere.com) will be a primary source for the information.
  • 7Telephone access to the recorded message will be available shortly before the website posting.

Frequently Asked Questions

The main purpose of this 8-K filing is to inform investors that Deere & Company intends to release commentary on its August 2010 retail sales data. This is a proactive disclosure to provide market participants with timely information regarding the company's performance.

Deere expects to release its August retail sales commentary late in the week of September 2, 2010, or early the following week. This timing is contingent on the release of the monthly industry sales data by the Association of Equipment Manufacturers (AEM), which is typically around the 10th of the month.

Investors will be able to access the sales commentary through two primary channels: a recorded telephone message and the company's official website, www.Deere.com. The telephone access is expected to be available shortly before the information is posted online.

The commentary will provide insights into Deere's retail sales performance for farm machinery, selected turf and utility equipment, and construction equipment. This covers the company's main business segments.