8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Oct 1, 2010)

Filed October 1, 2010For Securities:DE

Summary

Deere & Company (DE) announced in an 8-K filing dated October 1, 2010, that it plans to release commentary on its September retail sales figures. This commentary will be made available late in the week of October 4th or early the following week, following the Association of Equipment Manufacturers' (AEM) monthly industry sales report. The AEM report is typically released around the tenth of the month, providing context for Deere's specific performance. Investors can access Deere's commentary through a recorded message via telephone or online. This disclosure is significant as it offers timely insights into the company's sales performance in its key segments: farm machinery, turf & utility equipment, and construction equipment, directly after industry-wide data is released. This proactive communication aims to keep stakeholders informed about market conditions and the company's operational trends.

Key Highlights

  • 1Deere & Company to release commentary on September retail sales.
  • 2Sales commentary will be provided late the week of October 4th or early the following week.
  • 3The release will follow the monthly industry sales announcement by the Association of Equipment Manufacturers (AEM).
  • 4AEM report typically published around the 10th of each month.
  • 5Commentary will cover farm machinery, turf & utility equipment, and construction equipment retail sales.
  • 6Information will be accessible via telephone recording and online at Deere.com.
  • 7This is a Regulation FD disclosure, ensuring broad and simultaneous dissemination of material information.

Frequently Asked Questions

Deere expects to release commentary on September retail sales late in the week of October 4, 2010, or early the following week. This will occur after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales report.

The commentary will be available in the form of a recorded message, accessible by telephone at (309) 765-5149 or over the Internet on the company's website, www.Deere.com. It is expected to be available by phone shortly before it is posted online.

The company's statement will provide comment on Deere's retail sales of farm machinery, selected turf & utility equipment, and construction equipment.

This announcement is a Regulation FD disclosure, informing investors in advance about the upcoming release of material information regarding the company's sales performance. It aims to provide timely insights into market conditions and company sales trends for stakeholders.