Summary
Deere & Company (DE) filed an 8-K on September 3, 2014, to announce a change in its reporting of retail sales data. Effective immediately, the company will begin releasing monthly updates on its retail sales for farm machinery, turf & utility equipment, and construction equipment. This new disclosure will be made available on the company's investor relations website, www.JohnDeere.com/Investors, shortly after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales data, typically around the tenth of each month. This initiative represents an effort by Deere to provide more frequent and timely insights into its sales performance and market conditions directly to investors. The monthly reports will include commentary on the AEM data and specific information regarding Deere's own retail sales across its key segments. Investors and analysts should monitor the company's investor website for these upcoming disclosures to gain a more granular understanding of business trends.
Key Highlights
- 1Deere & Company is initiating monthly retail sales reporting.
- 2These reports will cover farm machinery, turf & utility equipment, and construction equipment.
- 3The first monthly report is expected to cover August 2014 sales.
- 4Disclosures will be made on the John Deere investor relations website (www.JohnDeere.com/Investors).
- 5Reporting will occur after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales data.
- 6The AEM report is typically released around the tenth day of each month.
- 7The company's reports will include commentary on AEM data and Deere's specific retail sales.