DEERE & CO 8-K Report, Regulation FD Disclosure (Oct 3, 2014)

Summary

Deere & Company (DE) filed an 8-K on October 3, 2014, to announce its intention to release monthly retail sales data for farm machinery, turf & utility equipment, and construction equipment. This initiative aims to provide investors with more frequent and timely insights into the company's sales performance. The first monthly report is expected late in October or early November, following the Association of Equipment Manufacturers (AEM) industry sales announcement, which typically occurs around the tenth of the month.

Key Highlights

• 1Deere & Company will begin releasing monthly retail sales data.
• 2The data will cover farm machinery, selected turf & utility equipment, and construction equipment.
• 3The first monthly sales report is expected in late October or early November 2014.
• 4This information will be accessible on the company's investor relations website (www.JohnDeere.com/Investors).
• 5The release of Deere's data will follow the monthly announcement of industry sales by the Association of Equipment Manufacturers (AEM).
• 6The company plans to provide commentary on the AEM data along with its own retail sales figures.
• 7This move enhances transparency and provides investors with more frequent performance updates.

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