Summary
Deere & Company (DE) announced in this Form 8-K filing dated January 5, 2015, its intention to begin releasing monthly retail sales data. This new disclosure practice is designed to provide investors with more timely information regarding sales trends for farm machinery, turf & utility equipment, and construction equipment. The first monthly report is expected early the following week, and will be made available on the company's investor relations website. Deere's announcement will include commentary on the data released by the Association of Equipment Manufacturers (AEM) and additional insights into the company's specific retail sales performance.
Key Highlights
- 1Deere & Company will commence reporting monthly retail sales data.
- 2The new disclosure will cover sales of farm machinery, turf & utility equipment, and construction equipment.
- 3The first monthly report is anticipated to be released early the week of January 5, 2015.
- 4Monthly sales data will be accessible on the company's investor website (www.JohnDeere.com/Investors).
- 5Deere's reports will include commentary on Association of Equipment Manufacturers (AEM) industry sales data.
- 6This initiative aims to provide investors with more frequent updates on sales performance.