8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Jun 3, 2015)

Filed June 3, 2015For Securities:DE

Summary

Deere & Company (DE) announced on June 3, 2015, a new initiative to provide investors with monthly updates on its retail sales performance. Beginning with the May 2015 sales data, which was expected to be released the week following the filing, Deere will publish this information on its corporate website, www.JohnDeere.com/retailsales. This new disclosure aims to provide timely insights into the company's sales trends for farm machinery, turf & utility equipment, and construction equipment, alongside commentary on broader industry sales data released by the Association of Equipment Manufacturers (AEM). This proactive step by Deere signifies an increased commitment to transparency and timely communication with its shareholders. Investors will now have a more consistent stream of data to monitor the company's operational performance and potential impacts from market conditions. The company also indicated that other developments may be posted on its website periodically, suggesting a broader strategy to enhance investor relations through digital channels.

Key Highlights

  • 1Deere & Company to begin releasing monthly retail sales data.
  • 2The first monthly report will cover May 2015 sales, expected the week after the filing.
  • 3Sales data will be available on the company's website: www.JohnDeere.com/retailsales.
  • 4Information will include commentary on AEM industry sales data.
  • 5Reports will cover farm machinery, turf & utility equipment, and construction equipment retail sales.
  • 6The company may post other development updates on its website periodically.

Frequently Asked Questions

The primary purpose of this 8-K filing is to announce Deere & Company's new policy of releasing monthly retail sales data to investors and the public. This provides a more frequent update on the company's sales performance across key equipment segments.

Deere & Company expects to release the first monthly report covering May 2015 sales the week following the filing date of June 3, 2015. Subsequent reports will be made public after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales data, typically around the tenth day of each month.

The monthly reports will provide commentary on the AEM's industry sales data, as well as specific information regarding Deere's retail sales of farm machinery, selected turf & utility equipment, and construction equipment.

The monthly retail sales information will be accessible in a written format on Deere & Company's corporate website at www.JohnDeere.com/retailsales.