8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Jul 2, 2015)

Filed July 2, 2015For Securities:DE

Summary

Deere & Company announced in this Form 8-K filing dated July 2, 2015, its intention to begin releasing monthly retail sales data. This new disclosure practice will provide investors with more frequent insights into the company's sales performance, complementing the monthly industry sales reports issued by the Association of Equipment Manufacturers (AEM). These monthly reports will include commentary on the AEM data, as well as specific details on Deere's retail sales across its farm machinery, turf & utility equipment, and construction equipment segments. The company indicated that the first such report would cover June 2015 retail sales and would be made available on the JohnDeere.com/retailsales website shortly after the AEM's announcement, typically around the tenth of each month.

Key Highlights

  • 1Deere & Company will commence releasing monthly retail sales figures.
  • 2The new disclosure will provide timely updates on sales performance for farm machinery, turf & utility equipment, and construction equipment.
  • 3Monthly reports will include commentary on AEM industry sales data.
  • 4Retail sales information will be accessible on the company's investor relations website (JohnDeere.com/retailsales).
  • 5The first report is expected to cover June 2015 retail sales.
  • 6The release timing will be aligned with the monthly AEM industry sales announcements, typically around the 10th of each month.

Frequently Asked Questions

The main purpose of this 8-K filing is to announce Deere & Company's new policy of reporting monthly retail sales data to provide investors with more frequent and detailed sales performance information.

The monthly retail sales data will be available on the JohnDeere.com/retailsales website shortly after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales report, which is typically around the tenth day of each month.

The monthly reports will cover Deere's retail sales for farm machinery, selected turf & utility equipment, and construction equipment.

This announcement primarily concerns the release of operational sales data on a monthly basis. It does not alter the company's regular quarterly or annual financial reporting schedule (e.g., for 10-Q and 10-K filings).