Summary
Deere & Company announced in this Form 8-K filing dated July 2, 2015, its intention to begin releasing monthly retail sales data. This new disclosure practice will provide investors with more frequent insights into the company's sales performance, complementing the monthly industry sales reports issued by the Association of Equipment Manufacturers (AEM). These monthly reports will include commentary on the AEM data, as well as specific details on Deere's retail sales across its farm machinery, turf & utility equipment, and construction equipment segments. The company indicated that the first such report would cover June 2015 retail sales and would be made available on the JohnDeere.com/retailsales website shortly after the AEM's announcement, typically around the tenth of each month.
Key Highlights
- 1Deere & Company will commence releasing monthly retail sales figures.
- 2The new disclosure will provide timely updates on sales performance for farm machinery, turf & utility equipment, and construction equipment.
- 3Monthly reports will include commentary on AEM industry sales data.
- 4Retail sales information will be accessible on the company's investor relations website (JohnDeere.com/retailsales).
- 5The first report is expected to cover June 2015 retail sales.
- 6The release timing will be aligned with the monthly AEM industry sales announcements, typically around the 10th of each month.