Summary
Deere & Company announced on September 3, 2015, its intention to begin releasing monthly retail sales data. This initiative, part of their Regulation FD Disclosure, aims to provide investors with more timely information regarding sales trends for farm machinery, turf and utility equipment, and construction equipment. The company will offer commentary alongside the data, which will be made available on their investor relations website following the monthly announcement by the Association of Equipment Manufacturers (AEM). This move towards increased transparency allows investors to gain a more frequent understanding of Deere's performance in key product segments. The first monthly retail sales report was expected to be released late in the week following the filing, coinciding with or shortly after the AEM's industry sales figures.
Key Highlights
- 1Deere & Company will commence releasing monthly retail sales data.
- 2The data will cover farm machinery, turf & utility equipment, and construction equipment.
- 3Information will be available on Deere's corporate website (www.JohnDeere.com/retailsales).
- 4Retail sales reports will be released after the Association of Equipment Manufacturers (AEM) monthly industry sales announcement.
- 5Deere will provide commentary on the AEM data and company-specific retail sales.
- 6This initiative is designed to enhance transparency and provide investors with more timely insights.