8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Oct 2, 2015)

Filed October 2, 2015For Securities:DE

Summary

Deere & Company (DE) announced on October 2, 2015, through an 8-K filing, its intention to begin reporting monthly retail sales data. This new disclosure initiative aims to provide investors and stakeholders with more frequent updates on the company's sales performance across its key segments, including farm machinery, turf & utility equipment, and construction equipment. The initial release of this monthly retail sales data is expected to occur late in the week of October 5, 2015, or early the following week, and will be made available on the company's investor relations website following the Association of Equipment Manufacturers' (AEM) monthly industry sales report. This move signals a commitment to enhanced transparency and timely communication regarding sales trends.

Key Highlights

  • 1Deere & Company to commence reporting monthly retail sales data.
  • 2The new disclosure will cover farm machinery, turf & utility equipment, and construction equipment.
  • 3First monthly sales report anticipated in late October 2015.
  • 4Sales data will be accessible on the company's website (www.JohnDeere.com/retailsales).
  • 5Reporting will follow the release of the Association of Equipment Manufacturers' (AEM) monthly industry sales report.
  • 6This initiative demonstrates an effort to increase transparency and provide more frequent updates to investors.

Frequently Asked Questions

The main purpose of this 8-K filing is to announce Deere & Company's decision to begin releasing monthly retail sales data to investors and the public.

Deere & Company expects to release its first monthly retail sales report late in the week of October 5, 2015, or early the following week.

The monthly retail sales data will be available on the company's website at www.JohnDeere.com/retailsales, shortly after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales figures.

The monthly reports will include information on retail sales of farm machinery, selected turf & utility equipment, and construction equipment.