Summary
Deere & Company announced via an 8-K filing on March 3, 2016, its intention to begin releasing monthly retail sales data. This new disclosure practice, effective immediately, will provide investors with more timely updates on the company's sales performance across its farm machinery, turf & utility equipment, and construction equipment segments. The first monthly retail sales report is expected to be released late the following week, coinciding with the Association of Equipment Manufacturers' (AEM) monthly industry sales announcement. Deere plans to provide commentary on the AEM data and additional company-specific retail sales information through a dedicated section on its website, www.JohnDeere.com/retailsales. This move towards greater transparency aims to offer investors a more granular view of market trends and company sales trends.
Key Highlights
- 1Deere & Company is implementing a new policy of releasing monthly retail sales data.
- 2The first monthly report is expected late in the week of March 7, 2016.
- 3Retail sales data will cover farm machinery, selected turf & utility equipment, and construction equipment.
- 4The company's reports will be accessible on www.JohnDeere.com/retailsales.
- 5Deere's reports will include commentary on AEM industry sales data.
- 6This initiative increases transparency and provides investors with more frequent sales insights.
- 7Additional company developments may also be posted on the website from time to time.