8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Apr 4, 2016)

Filed April 4, 2016For Securities:DE

Summary

This 8-K filing from Deere & Company, dated April 4, 2016, primarily announces a change in the company's disclosure practices. Deere intends to begin reporting monthly retail sales data to provide investors with more timely updates on sales performance across its key segments, including farm machinery, turf & utility equipment, and construction equipment. This new disclosure will be made available on the company's investor relations website following the monthly announcement of industry sales data by the Association of Equipment Manufacturers (AEM).

Key Highlights

  • 1Deere & Company to begin reporting monthly retail sales figures.
  • 2New disclosures will cover farm machinery, turf & utility equipment, and construction equipment.
  • 3Retail sales reports will be published on Deere's website (www.JohnDeere.com/retailsales).
  • 4Timing of Deere's reports will align with the Association of Equipment Manufacturers (AEM) monthly industry sales announcements.
  • 5This initiative aims to provide investors with more current sales performance information.
  • 6The company may also post other development information on its website periodically.

Frequently Asked Questions

The main purpose of this 8-K filing is to inform investors that Deere & Company will start releasing monthly retail sales data to provide more frequent updates on sales performance.

Deere's monthly retail sales reports will be accessible on their website shortly after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales figures, which typically occurs around the tenth day of each month.

The monthly reports will cover retail sales of farm machinery, selected turf & utility equipment, and construction equipment.

Investors can find the monthly retail sales information on Deere's investor relations website at www.JohnDeere.com/retailsales.