Summary
Deere & Company announced via an 8-K filing on March 3, 2017, its intention to begin reporting monthly retail sales data. This initiative, aimed at enhancing transparency and providing timely information to investors, will include commentary on Association of Equipment Manufacturers (AEM) industry sales data, as well as specific details on Deere's retail sales across farm machinery, turf & utility equipment, and construction equipment segments. The first monthly report was anticipated to be released late the following week, following the AEM's monthly announcement, typically around the tenth of the month. This move by Deere demonstrates a commitment to keeping stakeholders informed about key sales performance indicators on a more frequent basis, which is a positive development for investors seeking current operational insights.
Key Highlights
- 1Deere & Company to begin releasing monthly retail sales reports.
- 2The reports will provide commentary on AEM industry sales data.
- 3Specific Deere retail sales data for farm machinery will be included.
- 4Sales data for selected turf & utility equipment will also be disclosed.
- 5Construction equipment retail sales figures will be part of the monthly updates.
- 6The information will be accessible on the company's website (www.JohnDeere.com/retailsales).
- 7The first monthly report was expected in late March 2017, following the AEM announcement.