8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Apr 3, 2017)

Filed April 3, 2017For Securities:DE

Summary

Deere & Company announced in this 8-K filing dated April 3, 2017, that it will begin reporting monthly retail sales data. This new disclosure initiative aims to provide investors with more timely insights into the company's performance and market trends. The first monthly retail sales report is expected early in the week following the filing, coinciding with the release of industry sales data by the Association of Equipment Manufacturers (AEM). This report will include commentary on the AEM data and specific information on Deere's retail sales across its farm machinery, turf & utility equipment, and construction equipment segments. The company also indicated that additional information regarding developments may be posted on its website periodically.

Key Highlights

  • 1Deere & Company to begin reporting monthly retail sales data.
  • 2The first monthly report will be released early in the week following the filing date.
  • 3Retail sales data will be accessible on the company's website (www.JohnDeere.com/retailsales).
  • 4The reports will follow the monthly announcement of industry sales by the Association of Equipment Manufacturers (AEM).
  • 5Deere's reports will include commentary on AEM data and company-specific retail sales figures.
  • 6Sales data will cover farm machinery, selected turf & utility equipment, and construction equipment.
  • 7Company reserves the right to post other development information on its website periodically.

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