8-KRegulation FD

DEERE & CO 8-K Report, Regulation FD Disclosure (Apr 3, 2017)

Filed April 3, 2017For Securities:DE

Summary

Deere & Company announced in this 8-K filing dated April 3, 2017, that it will begin reporting monthly retail sales data. This new disclosure initiative aims to provide investors with more timely insights into the company's performance and market trends. The first monthly retail sales report is expected early in the week following the filing, coinciding with the release of industry sales data by the Association of Equipment Manufacturers (AEM). This report will include commentary on the AEM data and specific information on Deere's retail sales across its farm machinery, turf & utility equipment, and construction equipment segments. The company also indicated that additional information regarding developments may be posted on its website periodically.

Key Highlights

  • 1Deere & Company to begin reporting monthly retail sales data.
  • 2The first monthly report will be released early in the week following the filing date.
  • 3Retail sales data will be accessible on the company's website (www.JohnDeere.com/retailsales).
  • 4The reports will follow the monthly announcement of industry sales by the Association of Equipment Manufacturers (AEM).
  • 5Deere's reports will include commentary on AEM data and company-specific retail sales figures.
  • 6Sales data will cover farm machinery, selected turf & utility equipment, and construction equipment.
  • 7Company reserves the right to post other development information on its website periodically.

Frequently Asked Questions

The primary purpose of this 8-K filing is to inform investors that Deere & Company will start releasing monthly retail sales data to provide more transparency and timely updates on its business performance.

The first monthly retail sales report is expected to be released early in the week following the April 3, 2017 filing date, after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales data.

The monthly retail sales data will be made available in written format on Deere's official website at www.JohnDeere.com/retailsales.

The reports will cover Deere's retail sales for farm machinery, selected turf & utility equipment, and construction equipment, along with commentary on broader industry sales figures.