Summary
Deere & Company (DE) announced via an 8-K filing on August 31, 2018, a new initiative to report monthly retail sales data. This change in disclosure practice aims to provide investors with more timely information regarding sales trends across its farm machinery, turf & utility equipment, and construction equipment segments. Beginning with August 2018 sales, Deere will release this data on its investor website, www.JohnDeere.com/retailsales, shortly after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales figures. This enhanced transparency should allow for a more immediate understanding of the company's performance and market conditions.
Key Highlights
- 1Deere & Company is initiating monthly retail sales reporting.
- 2The first report will cover August 2018 sales and is expected the week after next.
- 3Sales data will be available on the company's website: www.JohnDeere.com/retailsales.
- 4The release will be timed to follow the Association of Equipment Manufacturers (AEM) monthly industry sales report.
- 5The reports will include commentary on AEM data and company-specific retail sales for farm machinery, turf & utility equipment, and construction equipment.
- 6This move represents an increase in transparency and provides investors with more frequent updates.
Frequently Asked Questions
The primary purpose of this 8-K filing is to announce Deere & Company's decision to begin releasing monthly retail sales data to investors. This aims to provide more frequent and timely information about the company's sales performance.
The company expects to report on August 2018 retail sales the week after the filing date (August 31, 2018). Subsequent reports will be released monthly, typically on or around the tenth day of the month, following the AEM industry sales report.
The monthly reports will provide commentary on the Association of Equipment Manufacturers (AEM) industry sales data and specific information concerning Deere's own retail sales of farm machinery, selected turf & utility equipment, and construction equipment.
The monthly retail sales data will be made accessible in written format on Deere's investor website at www.JohnDeere.com/retailsales.