Summary
Deere & Company (DE) announced via an 8-K filing on August 31, 2018, a new initiative to report monthly retail sales data. This change in disclosure practice aims to provide investors with more timely information regarding sales trends across its farm machinery, turf & utility equipment, and construction equipment segments. Beginning with August 2018 sales, Deere will release this data on its investor website, www.JohnDeere.com/retailsales, shortly after the Association of Equipment Manufacturers (AEM) releases its monthly industry sales figures. This enhanced transparency should allow for a more immediate understanding of the company's performance and market conditions.
Key Highlights
- 1Deere & Company is initiating monthly retail sales reporting.
- 2The first report will cover August 2018 sales and is expected the week after next.
- 3Sales data will be available on the company's website: www.JohnDeere.com/retailsales.
- 4The release will be timed to follow the Association of Equipment Manufacturers (AEM) monthly industry sales report.
- 5The reports will include commentary on AEM data and company-specific retail sales for farm machinery, turf & utility equipment, and construction equipment.
- 6This move represents an increase in transparency and provides investors with more frequent updates.