Summary
Deere & Company (DE) announced in this 8-K filing dated October 3, 2018, its intention to begin releasing monthly retail sales data. This new initiative aims to provide investors and the public with more timely insights into the company's sales performance across its key segments: farm machinery, turf & utility equipment, and construction equipment. The retail sales information will be made available on the company's website, www.JohnDeere.com/retailsales, following the monthly announcement of industry sales by the Association of Equipment Manufacturers (AEM). This increased transparency is expected to offer a clearer view of market trends and Deere's competitive positioning.
Key Highlights
- 1Deere & Company to commence reporting monthly retail sales data.
- 2Sales data will cover farm machinery, turf & utility equipment, and construction equipment.
- 3Information will be accessible on the company's website: www.JohnDeere.com/retailsales.
- 4Release schedule tied to the Association of Equipment Manufacturers (AEM) monthly industry sales report.
- 5This move enhances transparency and provides more frequent updates to investors.
- 6The company will offer commentary on AEM data and its own retail sales performance.