Summary
Deere & Company (DE) announced via an 8-K filing on March 4, 2019, its intention to begin reporting monthly retail sales data for its farm machinery, selected turf & utility equipment, and construction equipment segments. This new disclosure practice, set to commence with the reporting of February retail sales, will be made available on the company's investor relations website (www.JohnDeere.com/retailsales) following the monthly announcement of industry sales by the Association of Equipment Manufacturers (AEM), typically around the tenth of each month. This initiative represents a move towards increased transparency and provides investors with more timely insights into the company's sales performance and market trends. The monthly retail sales reports will also include commentary from Deere on the AEM data and other relevant sales information, offering a deeper understanding of the factors influencing demand across Deere's key product lines. Investors should monitor this new channel for evolving sales dynamics.
Key Highlights
- 1Deere & Company will commence reporting monthly retail sales data.
- 2The first report will cover February 2019 retail sales, expected next week.
- 3Sales data will be available on www.JohnDeere.com/retailsales.
- 4Reporting will follow the monthly AEM industry sales announcement (around the 10th of the month).
- 5Reports will cover farm machinery, selected turf & utility equipment, and construction equipment.
- 6Deere's reports will include commentary on AEM data and other sales information.
- 7This initiative enhances transparency and provides investors with more frequent sales insights.