Summary
Deere & Company announced via an 8-K filing on April 3, 2019, its intention to begin releasing monthly retail sales data starting with March 2019 sales, which were expected to be reported the following week. This new disclosure practice will provide investors with more frequent insights into the company's sales performance across its farm machinery, turf & utility equipment, and construction equipment segments. The information will be available on Deere's investor relations website and will be released following the monthly industry sales report from the Association of Equipment Manufacturers (AEM).
Key Highlights
- 1Deere & Company will commence releasing monthly retail sales data, starting with March 2019 figures.
- 2The new retail sales reports will cover farm machinery, turf & utility equipment, and construction equipment.
- 3This information will be published on the company's website (www.JohnDeere.com/retailsales).
- 4The release of Deere's data will coincide with or follow the monthly industry sales announcement by the Association of Equipment Manufacturers (AEM).
- 5This initiative provides investors with more timely and granular sales performance insights.
- 6The company may also post other developments on its website from time to time.
Frequently Asked Questions
The main purpose of this 8-K filing is to announce Deere & Company's new policy of releasing monthly retail sales data, providing investors with more frequent updates on the company's sales performance.
The filing states that Deere expected to report on March 2019 retail sales the week after April 3, 2019, following the AEM industry sales report.
The monthly reports will cover sales data for farm machinery, selected turf & utility equipment, and construction equipment.
Investors can find the monthly retail sales information on Deere's corporate website at www.JohnDeere.com/retailsales.