Summary
Electronic Arts Inc. (EA) in its fiscal year 2010 10-K filing demonstrates a diverse business focused on developing, marketing, publishing, and distributing video game software across multiple platforms including consoles, PCs, handhelds, and mobile devices. The company leverages a strong portfolio of owned intellectual properties (like Need for Speed, The Sims) and licensed properties (such as Madden NFL Football, FIFA Soccer). A key strategic focus is on creating and releasing iterated product families or "franchises" and expanding its digital content and services offerings. Financially, the fiscal year ended March 31, 2010, saw a decrease in net revenue to $3.65 billion from $4.21 billion in the prior year, accompanied by a net loss of $677 million, an improvement from the $1.09 billion net loss in fiscal year 2009. This improvement was attributed to a significant goodwill impairment charge in the prior year and cost-saving measures, including a workforce reduction of approximately 1,200 employees as part of a restructuring plan. The company also made a strategic acquisition of Playfish Limited, a social games developer, for approximately $308 million.
Financial Highlights
48 data points| Revenue | $3.65B |
| Cost of Revenue | $1.87B |
| Gross Profit | $1.79B |
| Operating Expenses | $2.47B |
| Operating Income | -$686.00M |
| Interest Expense | $2.00M |
| Net Income | -$677.00M |
| EPS (Basic) | $-2.08 |
| EPS (Diluted) | $-2.08 |
| Shares Outstanding (Basic) | 325.00M |
| Shares Outstanding (Diluted) | 325.00M |
Key Highlights
- 1Net revenue for fiscal year 2010 was $3.65 billion, a decrease from $4.21 billion in fiscal year 2009.
- 2The company reported a net loss of $677 million for fiscal year 2010, an improvement from a net loss of $1.09 billion in fiscal year 2009.
- 3EA acquired Playfish Limited, a developer of free-to-play social games, for approximately $308 million in cash and equity.
- 4A significant restructuring plan was implemented in fiscal year 2010, involving a workforce reduction of approximately 1,200 employees and consolidation of facilities.
- 5The company's product portfolio spans multiple platforms, including Xbox 360, PLAYSTATION 3, Wii, PC, and mobile devices, with 48 titles developed for mobile platforms.
- 6Key franchises include annual sports titles like Madden NFL Football and FIFA Soccer, as well as owned properties such as Need for Speed and The Sims.
- 7The company is increasingly focusing on digital content distribution and online services as an important part of its business.