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EBAY INC Selling & Marketing Expense 2007-2026 | EBAY

Annual FY2007–FY2025 · quarterly through Q1 FY2026

Latest annual · FY2025

$2.39B

+3.2%YoY vs FY2024Source: 10-KFY2025

From $1.88B in FY2007 to $2.39B in FY2025: 1.3× in 18 years.

By quarter▲▼ vs a year before
Fiscal yearQ1Q2Q3Q4
FY26$673M+25.6%Not reportedNot reportedNot reported
FY25$536M−0.9%$586M+1.6%$606M+2.4%$666M+9.4%
FY24$541M+5.9%$577M+1.9%$592M+4.4%$609M+6.3%
FY23$511M+6.9%$566M0.0%$567M+5.4%$573M+3.4%
FY22$478M−12.5%$566M+1.3%$538M+8.5%$554M−2.6%
Share24%25%25%26%

Shaded by size: darkest is the largest quarter shown; ringed is the latest reported; a dash marks a quarter with no separate figure. Each quarter sits by its period-end date. Share: its typical part of the fiscal year.

Key Statistics

Trend DirectionGrowing
CAGR

+2.7%

FY2020
$2.09B
FY2025
$2.39B

5 years selected · on the chart

01—History

Selling & Marketing Expense History

Year-over-year comparison from 10-K annual reports

  19. $2.39B
YoY changeLargest recent move−27.6%in FY19Latest +3.2%

02—Ledger

Selling & Marketing Expense, period by period

PeriodValueChangeSource
FY2025$2.39B+3.2%10-K
FY2024$2.32B+4.6%10-K
FY2023$2.22B+3.8%10-K
FY2022$2.14B−1.6%10-K
FY2021$2.17B+3.8%10-K
FY2020$2.09B+12.1%10-K
FY2019$1.87B−27.6%10-K
FY2018$2.58B−10.5%10-K
FY2017$2.88B+6.9%10-K
FY2016$2.69B+18.7%10-K
FY2015$2.27B−7.2%10-K
FY2014$2.44B+13.9%10-K
FY2013$2.14B−26.4%10-K
FY2012$2.91B+19.6%10-K
FY2011$2.44B+25.1%10-K
FY2010$1.95B+3.3%10-K
FY2009$1.89B+0.2%10-K
FY2008$1.88B−0.1%10-K
FY2007$1.88B—10-K

03—Questions

What is selling & marketing expense?

Selling and marketing expenses represent the costs of promoting and distributing products or services to customers.

What is EBAY INC's current selling & marketing expense?

EBAY INC (EBAY) annual selling & marketing expense for 2025 was $2.39B, a 3.23% increase from 2024. EBAY INC selling & marketing expense for the quarter ending March 31, 2026 was $673.0M.

What was EBAY INC's selling & marketing expense in 2024?

EBAY INC annual selling & marketing expense for 2024 was $2.32B, a 4.60% increase from 2023.

What was EBAY INC's selling & marketing expense in 2023?

EBAY INC annual selling & marketing expense for 2023 was $2.22B, a 3.79% increase from 2022.

What is EBAY INC's 5-year selling & marketing expense CAGR?

EBAY INC selling & marketing expense grew at a compound annual growth rate (CAGR) of 2.74% from FY2020 to FY2025, going from $2.09B to $2.39B over 5 years.

Company
EBAY INC
Ticker
EBAY
Sector
Other
Industry
Services-Business Services, NEC
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