01—Abstract
Summary
Summary of the 10-K filed February 11, 2016. Cited figures are marked; the original filing is the authoritative source.
Alphabet Inc.'s (GOOGL) 2015 10-K filing details a year of significant transformation, highlighted by the establishment of Alphabet as the parent holding company.
This restructuring aimed to provide greater focus and independence for Google's core internet businesses and its "Other Bets" ventures. Financially, the company demonstrated robust growth, with revenues reaching $75 billiona, a 14% increase year-over-year. Google's advertising segments, including Google websites and Network Members' websites, continued to be the primary revenue drivers.
The company also saw a growing contribution from "Google other revenues," which includes Play Store sales and hardware, and reported initial revenues from its "Other Bets" segment. Significant investments in research and development, totaling $12.3 billionb, underscore the company's commitment to innovation across its diverse portfolio, from core search and advertising improvements to nascent "moonshot" projects.
The filing also highlights the company's substantial cash reserves, exceeding $73 billionc, providing flexibility for future investments, acquisitions, and shareholder returns, including an authorized stock repurchase program. Management emphasized a continued focus on user experience, product innovation, and adapting to the evolving multi-device landscape as key strategies for sustained growth.
02—Key points
Key Highlights
- Alphabet Inc. was established as the parent holding company in October 2015, restructuring operations for Google and its "Other Bets."
- Consolidated revenues reached $75.0 billion, an increase of 14% year-over-year.
- Google segment revenues were $74.5 billion, driven by Google websites and Google Network Members' websites advertising.
- Research and development expenses increased to $12.3 billion, reflecting significant investment in innovation.
- The company held $73.1 billion in cash, cash equivalents, and marketable securities as of December 31, 2015.
- An authorized stock repurchase program for up to $5.1 billion of Class C capital stock was initiated.
- "Other Bets" generated $448 million in revenue, showing early-stage commercialization for some ventures.
03—One dollar
Follow one dollar
Of each $1.00 of revenue in FY2015, Alphabet Inc. kept $0.22.
- Revenue$74.99B100.0%
- Cost of revenue−$28.16B37.6%
- Gross profit$46.83B62.4%
- Operating costs−$27.46B36.6%
- Operating income$19.36B25.8%
- Interest, other & tax−$3.01B4.0%
- Net income$16.35B21.8%
Where FY2015 revenue went
$74.99B- Cost of revenue: $28.16B, 38% of revenue
- Net income: $16.35B, 22% of revenue
- Other operating costs: $15.18B, 20% of revenue
- R&D: $12.28B, 16% of revenue
- Interest, other & tax: $3.01B, 4.0% of revenue
Kept 22% as net income
Full revenue history →04—Financials
Financial Highlights
Figures from 10-KFY2015filed February 11, 2016Financial Statements
FY2015 against FY2014
| Line item | FY2015FY2014 | Change |
|---|---|---|
| Revenue | $74.99B$66.00B | +13.6% |
| Cost of Revenue | $28.16B$25.69B | +9.6% |
| Gross Profit | $46.83B$40.31B | +16.2% |
| R&D Expenses | $12.28B$9.83B | +24.9% |
| Operating Expenses | $55.63B$49.51B | +12.4% |
| Operating Income | $19.36B$16.50B | +17.4% |
| Interest Expense | $104.00M$101.00M | +3.0% |
| Net Income | $16.35B$14.14B | +15.6% |
05—Questions
Frequently Asked Questions
What was the primary impact of the Alphabet reorganization on the financial statements?
The Alphabet reorganization, completed in October 2015, was accounted for as a merger under common control. Alphabet became the successor issuer to Google Inc. The consolidated financial statements of Alphabet present comparative information for prior years on a combined basis, as if both Alphabet and Google had been under common control for all periods presented. Intercompany transactions between Alphabet and Google were treated as capital transactions.
How did the company's revenue break down by segment in 2015?
In 2015, Google segment revenues were $74.5 billion, representing 99.4% of total consolidated revenues. The "Other Bets" segment generated $448 million in revenues.
What were the key drivers of revenue growth in 2015?
Revenue growth was primarily driven by increases in mobile search due to improved ad formats, and growth in YouTube video advertising. While paid clicks increased, the cost-per-click decreased, partly due to the growing contribution of YouTube engagement ads and shifts in platform and device mix. International revenues also contributed significantly to growth.
What is the company's strategy for "Other Bets"?
The "Other Bets" segment is a collection of businesses that are generally far afield from Google's core internet products, including ventures like Verily, Calico, and X. The strategy is to foster strong leaders and independence within these businesses, aiming for them to become thriving, successful businesses in the long term, despite the speculative and long-term nature of these investments.
06—Continue