Meta Platforms, Inc. Selling & Marketing Expense 2010-2026 | META
What is selling & marketing expense?
Selling and marketing expenses represent the costs of promoting and distributing products or services to customers.
What is Meta Platforms, Inc.'s current selling & marketing expense?
Meta Platforms, Inc. (META) annual selling & marketing expense for 2025 was $11.99B, a 5.68% increase from 2024. Meta Platforms, Inc. selling & marketing expense for the quarter ending March 31, 2026 was $2.91B.
What was Meta Platforms, Inc.'s selling & marketing expense in 2024?
Meta Platforms, Inc. annual selling & marketing expense for 2024 was $11.35B, a 7.76% decline from 2023.
What was Meta Platforms, Inc.'s selling & marketing expense in 2023?
Meta Platforms, Inc. annual selling & marketing expense for 2023 was $12.30B, a 19.40% decline from 2022.
What is Meta Platforms, Inc.'s 5-year selling & marketing expense CAGR?
Meta Platforms, Inc. selling & marketing expense grew at a compound annual growth rate (CAGR) of 0.68% from FY2020 to FY2025, going from $11.59B to $11.99B over 5 years.
Year-over-year comparison from 10-K annual reports
| Period | Value | Change | Source |
|---|---|---|---|
| FY2025 | $11.99B | +5.7% | 10-K |
| FY2024 | $11.35B | -7.8% | 10-K |
| FY2023 | $12.30B | -19.4% | 10-K |
| FY2022 | $15.26B | +8.7% | 10-K |
| FY2021 | $14.04B | +21.2% | 10-K |
| FY2020 | $11.59B | +17.4% | 10-K |
| FY2019 | $9.88B | +25.9% | 10-K |
| FY2018 | $7.85B | +66.1% | 10-K |
| FY2017 | $4.72B | +25.3% | 10-K |
| FY2016 | $3.77B | +38.4% | 10-K |
| FY2015 | $2.73B | +62.2% | 10-K |
| FY2014 | $1.68B | +68.5% | 10-K |
| FY2013 | $997.0M | +11.3% | 10-K |
| FY2012 | $896.0M | +128.0% | 10-K |
| FY2011 | $393.0M | +135.3% | 10-K |
| FY2010 | $167.0M | - | 10-K |