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Strategy Annual Report, Year Ended Dec 31, 2024

Filing Date
Filed February 18, 2025
Period End
December 31, 2024
In the record · 2016–202610-K1110-Q338-K265

MSTR filed 11 annual reports (10-K), 33 quarterly reports (10-Q) and 265 current reports (8-K) between 2016 and 2026.

  1. Leadership change8-K · Jul ’20Jul ’20
  2. Material agreement8-K · Sep ’22Sep ’22
  3. Leadership change8-K · Oct ’26Oct ’26

Summary

Summary of the 10-K filed February 18, 2025. Cited figures are marked; the original filing is the authoritative source.

Strategy (filed as MicroStrategy Incorporated d/b/a Strategy) describes itself as the world's first and largest Bitcoin Treasury Company, adopting bitcoin as its primary treasury reserve asset while also providing AI-powered enterprise analytics software through its Strategy One platform.

As of December 31, 2024, the company held approximately 447,470 bitcoins with a carrying value of $23.909 billiona, net of $4.059 billion in cumulative impairments. During 2024 it purchased about 258,320 bitcoins for approximately $22.073 billion, funded mainly through at-the-market equity sales and convertible note issuances. As of February 14, 2025, holdings had grown to approximately 478,740 bitcoins acquired at an aggregate cost of $31.134 billion.

The company reported a 2024 net loss of $1.167 billionb, driven primarily by $1.790 billion of digital asset impairment losses. Total revenues fell to $463.5 million from $496.3 million, with product licenses down 35.5% and subscription services up 31.5%. Total indebtedness was $7.274 billion at year-end, and the company disclosed a $12.745 billion cumulative-effect increase to opening retained earnings from adopting ASU 2023-08, which requires bitcoin to be carried at fair value going forward and will make future earnings more volatile.

The filing also flags potential exposure to the corporate alternative minimum tax beginning in 2026 and notes that the enterprise software business did not generate positive operating cash flow in 2024. The filing highlights concentration risk: nearly all assets are bitcoin, and the company states that bitcoin may not serve as a liquidity source to the same extent as cash.

Michael Saylor controls about 45.2% of total voting power through class B shares. Subsequent events include a February 2025 issuance of 7.3 million shares of 8.00% Series A Perpetual Strike Preferred Stock for net proceeds of $563.4 millionc.

Key Highlights

  1. Holds approximately 447,470 bitcoins at December 31, 2024 (carrying value $23.909 billion), rising to approximately 478,740 bitcoins as of February 14, 2025 with an aggregate purchase price of $31.134 billion.
  2. Reported a 2024 net loss of $1.167 billion, primarily due to $1.790 billion of digital asset impairment losses; loss from operations was $1.853 billion.
  3. Total revenues declined to $463.5 million in 2024 from $496.3 million in 2023, with product licenses revenue down 35.5% and subscription services revenue up 31.5%.
  4. Adoption of ASU 2023-08 on January 1, 2025 resulted in a $12.745 billion cumulative-effect increase to opening retained earnings and will cause bitcoin fair value changes to flow through net income each period.
  5. Total indebtedness of $7.274 billion at December 31, 2024, consisting mainly of convertible senior notes, with the company stating the enterprise software business did not generate positive operating cash flow in 2024.
  6. Under the IRA, unrealized bitcoin gains could subject the company to the corporate alternative minimum tax as early as the 2026 tax year, potentially requiring a material cash tax payment.
  7. Michael J. Saylor beneficially controls about 45.2% of total voting power through class B common stock, and the company has issued $584.0 million of Series A Perpetual Strike Preferred Stock during 2024 and early 2025 while raising about $16.3 billion in net proceeds from at-the-market common stock sales in 2024.

Financial Statements

FY2024 against FY2023

Line itemFY2024FY2023Change
Revenue$463.46M$496.26M−6.6%
Cost of Revenue$129.47M$109.94M+17.8%
Gross Profit$333.99M$386.32M−13.5%
R&D Expenses$118.49M$120.53M−1.7%
Operating Expenses$2.19B$501.36M+336.2%
Operating Income-$1.85B-$115.05M−1510.6%
Net Income-$1.17B$429.12M−371.9%
EPS (Basic)$-6.06$3.14−293.0%
EPS (Diluted)$-6.06$2.64−329.5%
Shares Outstanding (Basic)192.55M136.71M+40.8%
Shares Outstanding (Diluted)192.55M165.66M+16.2%

Frequently Asked Questions

  1. How does the company fund its bitcoin purchases?

    According to the filing, bitcoin purchases are funded primarily through issuances of common stock under at-the-market programs and fixed-income instruments such as convertible notes and preferred stock. In 2024, the company purchased about $22.073 billion of bitcoin, using $16.330 billion of net proceeds from class A common stock sales, roughly $5.7 billion of convertible note proceeds, and $179.7 million of excess cash.

  2. Why did the company report a net loss in 2024?

    The net loss of $1.167 billion was primarily attributable to $1.790 billion of digital asset impairment losses recorded under the prior cost-less-impairment accounting model. Impairments can only be reversed upon sale, so declines in bitcoin's market price below previous lows reduce reported earnings even when prices recover.

  3. What changes will investors see in future financial results?

    Beginning January 1, 2025, the company adopted ASU 2023-08 and will measure bitcoin at fair value, recognizing gains and losses in net income each period. The filing states this will increase the volatility of reported results and that future results will not be comparable to prior periods because the adoption was applied prospectively with a $12.745 billion cumulative-effect adjustment.

  4. What are the main risks to the company's ability to meet its obligations?

    The filing states that the enterprise software business did not generate positive operating cash flow in 2024, and debt and preferred dividend obligations must be met. If the company cannot raise equity or debt financing, it may need to sell bitcoin, which the filing notes could be done at a loss during market downturns. Total indebtedness was $7.274 billion at year-end 2024.

  5. How much control does Michael Saylor have over the company?

    As of February 4, 2025, Michael J. Saylor beneficially owned 19,616,680 shares of class B common stock, representing about 45.2% of total voting power. The filing states this gives him significant influence over matters requiring stockholder approval, including mergers, director elections, and charter amendments, and could impede a third-party acquisition.