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NETFLIX INC Selling & Marketing Expense 2022-2026 | NFLX

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What is selling & marketing expense?

Selling and marketing expenses represent the costs of promoting and distributing products or services to customers.

What is NETFLIX INC's current selling & marketing expense?

NETFLIX INC (NFLX) annual selling & marketing expense for 2025 was $3.30B, a 13.15% increase from 2024. NETFLIX INC selling & marketing expense for the quarter ending March 31, 2026 was $842.2M.

What was NETFLIX INC's selling & marketing expense in 2024?

NETFLIX INC annual selling & marketing expense for 2024 was $2.92B, a 9.77% increase from 2023.

What was NETFLIX INC's selling & marketing expense in 2023?

NETFLIX INC annual selling & marketing expense for 2023 was $2.66B, a 5.03% increase from 2022.

What is NETFLIX INC's 3-year selling & marketing expense CAGR?

NETFLIX INC selling & marketing expense grew at a compound annual growth rate (CAGR) of 9.27% from FY2022 to FY2025, going from $2.53B to $3.30B over 3 years.

Selling & Marketing Expense History

Year-over-year comparison from 10-K annual reports

Key Statistics
Trend Direction
Growing
CAGR+9.3%
FY2022
$2.53B
FY2025
$3.30B
22232425
3 years selected
Selling & Marketing Expense History
PeriodValueChangeSource
FY2025$3.30B+13.2%10-K
FY2024$2.92B+9.8%10-K
FY2023$2.66B+5.0%10-K
FY2022$2.53B-10-K
Company: NETFLIX INCTicker: NFLXSector: OtherIndustry: Services-Video Tape RentalView company profile →