Summary
NIKE, Inc. reported solid revenue growth in fiscal year 2018, reaching $36.4 billion, a 6% increase year-over-year. This growth was primarily driven by a strong performance in the NIKE Brand, which saw a 7% increase in revenue, and notable growth across international geographies and the direct-to-consumer (NIKE Direct) channel. The Consumer Direct Offense strategy, focused on digital acceleration and closer consumer connections, continued to show promise, with NIKE Direct sales increasing by 12% on a currency-neutral basis, representing 30% of total NIKE Brand revenue. However, the company experienced a significant drop in net income, down 54% to $1.93 billion, largely impacted by a substantial income tax expense related to the U.S. Tax Cuts and Jobs Act of 2017, which included a one-time transition tax on repatriated foreign earnings. Despite this, the company continued its commitment to shareholder returns through its share repurchase program, buying back approximately $4.25 billion of stock in fiscal year 2018.
Financial Highlights
49 data points| Revenue | $36.40B |
| Cost of Revenue | $20.44B |
| Gross Profit | $15.96B |
| SG&A Expenses | $11.51B |
| Net Income | $1.93B |
| EPS (Basic) | $1.19 |
| EPS (Diluted) | $1.17 |
| Shares Outstanding (Basic) | 1.62B |
| Shares Outstanding (Diluted) | 1.66B |
Key Highlights
- 1NIKE, Inc. reported total revenues of $36.4 billion for fiscal year 2018, a 6% increase from the prior year, driven by a strong NIKE Brand performance and international growth.
- 2The company's NIKE Direct channel continues to expand, with revenues up 12% currency-neutral, now comprising 30% of total NIKE Brand revenue.
- 3Geographically, Greater China, EMEA, and Asia Pacific & Latin America regions showed robust revenue growth (21%, 16%, and 9% respectively), while North America saw a slight decrease of 2%.
- 4Net income saw a significant decline of 54% to $1.93 billion, primarily due to a substantial income tax expense related to the Tax Cuts and Jobs Act of 2017, including a one-time transition tax.
- 5Gross margin decreased by 80 basis points to 43.8%, mainly impacted by unfavorable foreign currency exchange rates.
- 6Selling and administrative expenses increased by 9%, reflecting investments in digital capabilities and consumer experiences as part of the Consumer Direct Offense strategy.
- 7NIKE continued its capital allocation strategy by repurchasing approximately $4.25 billion of its common stock in fiscal year 2018, as part of an ongoing $12 billion share repurchase program.