Summary
NIKE, Inc.'s 2019 10-K filing highlights a year of robust revenue growth, with total revenues reaching $39.1 billion, a 7% increase year-over-year. This growth was primarily driven by an 11% increase in NIKE Brand revenues, with strong performance across all geographic segments and a significant surge in digital commerce, which grew by 35%. The company is executing its 'Consumer Direct Offense' strategy, focusing on innovation, speed to market, and direct consumer connections, with ambitious financial goals through fiscal year 2023 including high single-digit revenue growth and mid-teens earnings per share growth. The company demonstrated improved profitability, with gross margin expanding by 90 basis points to 44.7%, attributed to higher average selling prices and growth in the higher-margin NIKE Direct business. Despite increased investments in digital capabilities and enterprise resource planning tools, income before income taxes rose by 11%. NIKE also continued its capital return program, repurchasing $4.3 billion in shares during fiscal 2019 and initiating a new $15 billion share repurchase program.
Financial Highlights
49 data points| Revenue | $39.12B |
| Cost of Revenue | $21.64B |
| Gross Profit | $17.47B |
| SG&A Expenses | $12.70B |
| Net Income | $4.03B |
| EPS (Basic) | $2.55 |
| EPS (Diluted) | $2.49 |
| Shares Outstanding (Basic) | 1.58B |
| Shares Outstanding (Diluted) | 1.62B |
Key Highlights
- 1Total revenues reached $39.1 billion, up 7% year-over-year, driven by strong NIKE Brand performance.
- 2NIKE Brand revenues increased 11% on a currency-neutral basis, showcasing broad-based growth across categories and geographies.
- 3NIKE Direct sales, particularly digital commerce, experienced robust growth, increasing 16% currency-neutral and 35% on a reported basis.
- 4Gross margin improved by 90 basis points to 44.7%, supported by higher average selling prices and the growing NIKE Direct channel.
- 5Income before income taxes increased by 11%, despite increased investments in digital transformation and brand campaigns.
- 6The company completed a $12 billion share repurchase program and initiated a new $15 billion program, demonstrating commitment to shareholder returns.
- 7Geographically, Greater China showed exceptional growth, with revenue up 24% currency-neutral, followed by EMEA (11% currency-neutral) and North America (7% currency-neutral).