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Roblox Corp Selling & Marketing Expense 2019-2026 | RBLX

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What is selling & marketing expense?

Selling and marketing expenses represent the costs of promoting and distributing products or services to customers.

What is Roblox Corp's current selling & marketing expense?

Roblox Corp (RBLX) annual selling & marketing expense for 2025 was $246.2M, a 41.33% increase from 2024. Roblox Corp selling & marketing expense for the quarter ending March 31, 2026 was $64.0M.

What was Roblox Corp's selling & marketing expense in 2024?

Roblox Corp annual selling & marketing expense for 2024 was $174.2M, a 18.93% increase from 2023.

What was Roblox Corp's selling & marketing expense in 2023?

Roblox Corp annual selling & marketing expense for 2023 was $146.5M, a 24.70% increase from 2022.

What is Roblox Corp's 5-year selling & marketing expense CAGR?

Roblox Corp selling & marketing expense grew at a compound annual growth rate (CAGR) of 33.35% from FY2020 to FY2025, going from $58.4M to $246.2M over 5 years.

Selling & Marketing Expense History

Year-over-year comparison from 10-K annual reports

Key Statistics
Trend Direction
Growing
CAGR+33.3%
FY2020
$58.4M
FY2025
$246.2M
19202122232425
5 years selected
Selling & Marketing Expense History
PeriodValueChangeSource
FY2025$246.2M+41.3%10-K
FY2024$174.2M+18.9%10-K
FY2023$146.5M+24.7%10-K
FY2022$117.4M+36.0%10-K
FY2021$86.4M+47.9%10-K
FY2020$58.4M+30.5%10-K
FY2019$44.7M-10-K
Company: Roblox CorpTicker: RBLXSector: TechnologyIndustry: Services-Prepackaged SoftwareView company profile →