Summary
The St. Paul Travelers Companies, Inc. announced on February 13, 2007, a significant strategic acquisition of the umbrella trademark and certain other assets from Citigroup Inc. While the purchase price is undisclosed, the company anticipates this acquisition will not result in a charge to earnings and is not expected to materially impact future earnings. The acquired trademark will be recorded as an intangible asset not subject to amortization. In conjunction with this acquisition, the company's Board of Directors has approved a rebranding initiative. Following the closing of the transaction, the company will officially change its name to The Travelers Companies, Inc., and its ticker symbol on the New York Stock Exchange will be updated to "TRV". This move signals a potential shift in corporate identity and market presence for the insurer.
Key Highlights
- 1The St. Paul Travelers Companies, Inc. is acquiring the umbrella trademark and certain assets from Citigroup Inc.
- 2The purchase price for the acquisition is not disclosed in the filing.
- 3The company expects no charge to earnings upon closing the acquisition.
- 4The acquisition is not anticipated to have a material effect on future earnings.
- 5The acquired umbrella trademark will be recognized as an asset not subject to amortization.
- 6The company's Board of Directors has approved a name change to The Travelers Companies, Inc.
- 7The company's stock ticker symbol will change to 'TRV' on the NYSE post-acquisition.