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Apple Inc. Annual Report, Year Ended Sep 29, 2007

Filing Date
Filed November 15, 2007
Period End
September 29, 2007
Security
AAPL
One revenue dollarkept$0.14
In the record · 2016–202610-K1010-Q338-K99

AAPL filed 10 annual reports (10-K), 33 quarterly reports (10-Q) and 99 current reports (8-K) between 2016 and 2026.

  1. Leadership change8-K · Sep ’19Sep ’19
  2. Leadership change8-K · Nov ’21Nov ’21
  3. FY2025 annual report10-K · Oct ’25Oct ’25

Summary

Summary of the 10-K filed November 15, 2007. Cited figures are marked; the original filing is the authoritative source.

Apple Inc.'s 2007 10-K filing showcases a company experiencing robust growth and strategic expansion, primarily driven by the success of its iPod and the highly anticipated launch of the iPhone.

Net sales increased by a significant 24% year-over-year, fueled by strong performance in Mac sales, particularly portable computers, and a notable 8% increase in iPod net sales. The introduction of the iPhone, while contributing a modest $123 milliona in net sales for its initial partial year, signals a major new growth vector for the company. Apple's retail strategy continues to be a key driver, with a 27% increase in retail net sales and improved average revenue per store.

The company demonstrated improved profitability, with gross margin percentage rising to 34.0%b from 29.0% in the prior year, attributed to favorable component costs and higher revenue leverage. Research and development spending increased by 10% to support ongoing innovation, and selling, general, and administrative expenses rose by 22%, largely due to increased sales and retail expansion.

Apple ended the fiscal year with a strong cash position of $15.4 billionc, providing ample resources for future investments and operations. The company's diversification beyond personal computers into digital music and mobile communication devices is clearly underway, positioning it for continued growth.

Key Highlights

  1. Apple reported a 24% year-over-year increase in net sales, reaching $24.0 billion for fiscal year 2007.
  2. Mac net sales grew by 40%, outpacing the overall personal computer industry growth, with portable Mac sales showing particularly strong momentum.
  3. iPod net sales increased by 8%, driven by higher unit sales of iPod shuffle and nano, despite a lower average selling price due to product mix.
  4. The launch of the iPhone in June 2007 contributed $123 million in net sales, marking a significant entry into the mobile communications market.
  5. Gross margin improved significantly to 34.0% from 29.0% in the prior year, benefiting from favorable component costs.
  6. Apple's retail store expansion continued successfully, with net sales increasing by 27% and reaching $4.1 billion.
  7. The company maintained a strong balance sheet, ending the fiscal year with $15.4 billion in cash, cash equivalents, and short-term investments.

Follow one dollar

Of each $1.00 of revenue in FY2007, Apple Inc. kept $0.14.

  1. Revenue$24.58B100.0%
  2. Cost of revenue−$16.43B66.8%
  3. Gross profit$8.15B33.2%
  4. Operating costs−$3.75B15.2%
  5. Operating income$4.41B17.9%
  6. Interest, other & tax−$912.0M3.7%
  7. Net income$3.50B14.2%
Computed from 10-KFY2007filed November 15, 2007Computed from this filing’s revenue, gross profit, operating income and net income · right columngrey figure: share of revenue

Where FY2007 revenue went

$24.58B
  • Cost of revenue: $16.43B, 67% of revenue
  • Net income: $3.50B, 14% of revenue
  • SG&A: $2.96B, 12% of revenue
  • R&D: $782.0M, 3.2% of revenue
  • Interest, other & tax: $912.0M, 3.7% of revenue

Kept 14% as net income

Full revenue history →

Frequently Asked Questions

  1. What were the main growth drivers for Apple in fiscal year 2007?

    The primary growth drivers for Apple in fiscal year 2007 were the strong performance of its Mac product line, particularly portable computers like the MacBook and MacBook Pro, and continued growth in iPod sales, especially the iPod shuffle and nano. The launch of the iPhone also began contributing to revenue, signaling a new significant growth area for the company.

  2. How did Apple's profitability improve in 2007?

    Apple's profitability improved significantly in fiscal year 2007, with gross margin increasing to 34.0% from 29.0% in fiscal year 2006. This improvement was attributed to more favorable pricing on certain commodity components like NAND flash memory and DRAM, higher overall revenue providing better leverage on fixed production costs, and an increase in sales through Apple's direct channels.

  3. What is Apple's strategy regarding its retail stores?

    Apple's retail strategy continued to focus on expanding its store footprint and enhancing the customer buying experience. The company opened 32 new retail stores in fiscal year 2007, bringing the total to 197. Retail net sales grew by 27% year-over-year, with average revenue per store showing slight improvement. The retail initiative aims to attract new customers and provide a high-quality sales and support experience.

  4. What is Apple's stance on R&D investment?

    Apple views continued investment in research and development as critical for its future growth and competitive position. In fiscal year 2007, R&D expenditures increased by 10% to $782 million, reflecting the company's commitment to developing new products and enhancing existing ones across its hardware, software, and services portfolio.