Summary
Apple Inc.'s 2008 Form 10-K highlights a period of robust growth and innovation, driven by strong performance across its core product lines, including Macs, iPods, and the newly launched iPhone. The company demonstrated significant year-over-year increases in net sales, indicating growing market penetration and consumer demand for its integrated hardware, software, and services ecosystem. Financially, Apple maintained a healthy cash position and continued to invest heavily in research and development to fuel future product pipelines. Despite facing intense competition and potential supply chain risks, the company's strategic focus on innovation, user experience, and expanding its retail and online distribution channels positions it for continued success. Investors should note the company's commitment to reinvesting earnings for growth rather than paying dividends, reflecting a strategy centered on expanding its market leadership and technological advancements.
Financial Highlights
47 data points| Revenue | $37.49B |
| Cost of Revenue | $24.29B |
| Gross Profit | $13.20B |
| R&D Expenses | $1.11B |
| SG&A Expenses | $3.76B |
| Operating Expenses | $4.87B |
| Operating Income | $8.33B |
| Net Income | $6.12B |
| EPS (Basic) | $0.25 |
| EPS (Diluted) | $0.24 |
| Shares Outstanding (Basic) | 24.68B |
| Shares Outstanding (Diluted) | 25.26B |
Key Highlights
- 1Net sales increased by 35% year-over-year, reaching $32.5 billion, demonstrating strong market demand.
- 2Mac net sales grew by 38% year-over-year, driven by strong performance in portable products and the iMac.
- 3iPod net sales saw a 10% increase, with iPod touch driving higher average selling prices.
- 4The iPhone, launched in the previous year, generated $1.8 billion in net sales in its first full fiscal year of availability, with 11.6 million units sold.
- 5Research and development expenses increased significantly by 42% to $1.1 billion, reflecting a commitment to innovation.
- 6The company's cash, cash equivalents, and short-term investments grew to $24.5 billion, providing substantial financial flexibility.
- 7Apple continued to expand its retail footprint, opening 50 new stores, bringing the total to 247, contributing to a 53% increase in Retail net sales.