Apple Inc. Selling & Marketing Expense 2023-2026 | AAPL
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What is selling & marketing expense?
Selling and marketing expenses represent the costs of promoting and distributing products or services to customers.
What is Apple Inc.'s current selling & marketing expense?
Apple Inc. (AAPL) annual selling & marketing expense for 2025 was $19.52B, a 4.75% increase from 2024. Apple Inc. selling & marketing expense for the quarter ending March 28, 2026 was $5.20B.
What was Apple Inc.'s selling & marketing expense in 2024?
Apple Inc. annual selling & marketing expense for 2024 was $18.64B, a 2.08% increase from 2023.
What was Apple Inc.'s selling & marketing expense in 2023?
Apple Inc. annual selling & marketing expense for 2023 was $18.26B.
What is Apple Inc.'s 2-year selling & marketing expense CAGR?
Apple Inc. selling & marketing expense grew at a compound annual growth rate (CAGR) of 3.40% from FY2023 to FY2025, going from $18.26B to $19.52B over 2 years.
Selling & Marketing Expense History
Year-over-year comparison from 10-K annual reports
Key Statistics
Trend Direction
Growing
CAGR+3.4%
FY2023
$18.26B
→
FY2025
$19.52B
232425
2 years selected
Company: Apple Inc.Ticker: AAPLSector: TechnologyIndustry: Electronic ComputersView company profile →