01—History
Selling & Marketing Expense History
Year-over-year comparison from 10-K annual reports · Dashed line: constant growth FY2012–FY2017. Drag across the bars to change the range.
- $562.0M
02—Ledger
03—Questions
What is selling & marketing expense?
Selling and marketing expenses represent the costs of promoting and distributing products or services to customers.
What is Booking Holdings Inc.'s current selling & marketing expense?
Booking Holdings Inc. (BKNG) annual selling & marketing expense for 2017 was $562.0M, a 29.12% increase from 2016. Booking Holdings Inc. selling & marketing expense for the quarter ending December 31, 2017 was $150.6M.
What was Booking Holdings Inc.'s selling & marketing expense in 2016?
Booking Holdings Inc. annual selling & marketing expense for 2016 was $435.2M, a 23.22% increase from 2015.
What was Booking Holdings Inc.'s selling & marketing expense in 2015?
Booking Holdings Inc. annual selling & marketing expense for 2015 was $353.2M, a 13.61% increase from 2014.
What is Booking Holdings Inc.'s 5-year selling & marketing expense CAGR?
Booking Holdings Inc. selling & marketing expense grew at a compound annual growth rate (CAGR) of 23.46% from FY2012 to FY2017, going from $195.9M to $562.0M over 5 years.
- Company
- Booking Holdings Inc.
- Ticker
- BKNG
- Sector
- Other
- Industry
- Transportation Services