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Booking Holdings Inc. Selling & Marketing Expense 2008-2017 | BKNG

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What is selling & marketing expense?

Selling and marketing expenses represent the costs of promoting and distributing products or services to customers.

What is Booking Holdings Inc.'s current selling & marketing expense?

Booking Holdings Inc. (BKNG) annual selling & marketing expense for 2017 was $562.0M, a 29.12% increase from 2016. Booking Holdings Inc. selling & marketing expense for the quarter ending December 31, 2017 was $150.6M.

What was Booking Holdings Inc.'s selling & marketing expense in 2016?

Booking Holdings Inc. annual selling & marketing expense for 2016 was $435.2M, a 23.22% increase from 2015.

What was Booking Holdings Inc.'s selling & marketing expense in 2015?

Booking Holdings Inc. annual selling & marketing expense for 2015 was $353.2M, a 13.61% increase from 2014.

What is Booking Holdings Inc.'s 5-year selling & marketing expense CAGR?

Booking Holdings Inc. selling & marketing expense grew at a compound annual growth rate (CAGR) of 23.46% from FY2012 to FY2017, going from $195.9M to $562.0M over 5 years.

Selling & Marketing Expense History

Year-over-year comparison from 10-K annual reports

Key Statistics
Trend Direction
Growing
CAGR+23.5%
FY2012
$195.9M
FY2017
$562.0M
08091011121314151617
5 years selected
Selling & Marketing Expense History
PeriodValueChangeSource
FY2017$562.0M+29.1%10-K
FY2016$435.2M+23.2%10-K
FY2015$353.2M+13.6%10-K
FY2014$310.9M+31.8%10-K
FY2013$235.8M+20.4%10-K
FY2012$195.9M+20.4%10-K
FY2011$162.7M+39.9%10-K
FY2010$116.3M+43.2%10-K
FY2009$81.2M+4.2%10-K
FY2008$77.9M-10-K
Company: Booking Holdings Inc.Ticker: BKNGSector: OtherIndustry: Transportation ServicesView company profile →