10-KPeriod: FY2014

Salesforce, Inc. Annual Report, Year Ended Jan 31, 2014

Filed March 5, 2014For Securities:CRM

Summary

Salesforce.com, Inc. (CRM) for the fiscal year ended January 31, 2014, reported total revenues of $4.1 billion, a 33% increase year-over-year, driven primarily by a 33% growth in subscription and support revenues. The company experienced a net loss of $232.2 million, a slight improvement from the prior year's loss of $270.4 million, largely due to significant investments in sales, marketing, and research and development to fuel growth, including the major acquisition of ExactTarget. Despite the net loss, the company demonstrated strong operating cash flow of $875.5 million, indicating healthy cash generation from its core business activities. Salesforce continues to expand its cloud-based CRM and marketing solutions, emphasizing its strategy to strengthen offerings, pursue new customers, and build global market presence.

Financial Highlights

52 data points
Beta

Revenue

$4.07B

76.2% Gross Margin

Net Income

-$232.18M

-5.7% Net Margin

EPS (Diluted)

$-0.39

Total Assets

$9.15B

Cash & Equivalents

$781.63M

Free Cash Flow

$576.36M

Financial Statements
Beta
Revenue$4.07B
Cost of Revenue$968.43M
Gross Profit$3.10B
R&D Expenses$623.80M
Operating Expenses$3.39B
Operating Income-$286.07M
Interest Expense$77.21M
Net Income-$232.18M
EPS (Basic)$-0.39
EPS (Diluted)$-0.39
Shares Outstanding (Basic)597.61M
Shares Outstanding (Diluted)597.61M

Key Highlights

  • 1Total revenues grew 33% to $4.1 billion, with subscription and support revenue up 33% to $3.8 billion.
  • 2The company reported a net loss of $232.2 million, a reduction from the $270.4 million net loss in the prior fiscal year.
  • 3Operating cash flow was robust at $875.5 million, demonstrating strong cash generation from operations.
  • 4Salesforce completed the significant acquisition of ExactTarget in July 2013 for approximately $2.6 billion, aiming to bolster its marketing cloud capabilities.
  • 5The company continued to invest heavily in sales and marketing (53% of revenue) and R&D (15% of revenue) to drive future growth.
  • 6As of January 31, 2014, the company had $1.3 billion in cash, cash equivalents, and marketable securities.
  • 7Attrition rates showed improvement, declining to a high-single digit percentage range from the low-double digit percentage range in the previous year.

Frequently Asked Questions

Salesforce reported total revenues of $4.1 billion for the fiscal year ended January 31, 2014, a substantial 33% increase compared to the previous year. This growth was primarily driven by its subscription and support services, which increased by 33% to $3.8 billion.

No, Salesforce reported a net loss of $232.2 million for fiscal year 2014. While this is an improvement from the net loss of $270.4 million in fiscal year 2013, the company continued to invest heavily in growth initiatives, including acquisitions and R&D, which contributed to the ongoing net loss.

In July 2013, Salesforce acquired ExactTarget for approximately $2.6 billion. This strategic acquisition aimed to enhance Salesforce's marketing cloud offerings, creating a comprehensive digital marketing platform. The financial results of ExactTarget were consolidated into Salesforce's financials from the acquisition date.

Salesforce demonstrated strong financial health in terms of cash flow. Net cash provided by operating activities was $875.5 million for fiscal year 2014, indicating that the company's core operations were generating significant cash. The company also ended the fiscal year with a solid liquidity position, holding $1.3 billion in cash, cash equivalents, and marketable securities.