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Electronic Arts Annual Report, Year Ended Mar 31, 2012

Filing Date
Filed May 25, 2012
Period End
March 31, 2012
Security
EA
In the record · 2016–202610-K1210-Q328-K135

EA filed 12 annual reports (10-K), 32 quarterly reports (10-Q) and 135 current reports (8-K) between 2016 and 2026.

  1. FY2017 annual report10-K · May ’17May ’17
  2. Leadership change8-K · Nov ’19Nov ’19
  3. Leadership change8-K · Nov ’21Nov ’21
  4. Material agreement8-K · Sep ’25Sep ’25

Summary

Summary of the 10-K filed May 25, 2012. Cited figures are marked; the original filing is the authoritative source.

Electronic Arts Inc. (EA) for the fiscal year ending March 31, 2012, demonstrated a notable increase in net revenue, reaching $4.14 billiona, up 15% from the prior year, primarily driven by strong performance in franchises like FIFA, Battlefield, and Madden NFL.

This revenue growth was accompanied by a significant swing from a net loss in the previous year to a net income of $76 millionb, reflecting improved profitability. The company is actively transforming its business model, with a strategic shift towards digital content distribution and services, which saw substantial growth. This digital focus is supported by investments in platforms like Origin and a reduced number of high-quality packaged goods releases, emphasizing online features and services.

The acquisition of PopCap Games in August 2011 further bolstered EA's position in the fast-growing casual and social gaming markets. Key financial highlights include a 78%c increase in service and other revenue, driven by subscription services and micro-transactions, and a 47% increase in digital revenue before deferrals. While operational expenses, including R&D and marketing, saw increases, the company's profitability improved, partly due to a decrease in restructuring charges.

EA's balance sheet reflects continued investment in growth, with increased goodwill and intangible assets resulting from acquisitions. The company's liquidity remains robust, supported by cash flow from operations and a completed stock repurchase program. Investors should note the company's strategic emphasis on digital and mobile growth, alongside the continued importance of its core sports and action franchises.

Key Highlights

  1. Net revenue increased by 15% to $4.14 billion in fiscal year 2012, driven by strong franchise performance.
  2. The company returned to profitability, reporting a net income of $76 million, a significant improvement from a net loss in the previous year.
  3. Service and other revenue grew by 78% to $728 million, highlighting the increasing importance of digital services, subscriptions, and micro-transactions.
  4. Digital revenue (wireless, internet-derived, and advertising) before deferral increased by 47% to $1.23 billion.
  5. The acquisition of PopCap Games in August 2011 strengthened EA's presence in the casual and social gaming segments.
  6. EA is strategically reducing the number of packaged goods titles released, focusing on fewer, higher-quality titles with robust online features and services.
  7. Deferred net revenue increased, indicating a growing portion of sales recognized over time, a characteristic of the shift towards digital and service-based revenue models.

Follow one dollar

Of each $1.00 of revenue in FY2012, Electronic Arts kept $0.02.

  1. Revenue$4.14B100.0%
  2. Cost of revenue−$1.60B38.6%
  3. Gross profit$2.54B61.4%
  4. Operating costs−$2.51B60.6%
  5. Operating income$35.0M0.8%
  6. Interest, other & tax$41.0M1.0%
  7. Net income$76.0M1.8%
Computed from 10-KFY2012filed May 25, 2012Computed from this filing’s revenue, gross profit, operating income and net income · right columngrey figure: share of revenue

Where FY2012 revenue went

$4.14B
  • Operating costs: $2.51B, 61% of revenue
  • Cost of revenue: $1.60B, 39% of revenue
  • Operating income: $35.0M, 0.8% of revenue

Kept 0.8% as operating incomeOperating income $35.0M · 0.8%

Full revenue history →

Financial Statements

FY2012 against FY2011

Line itemFY2012FY2011Change
Revenue$4.14B$3.59B+15.4%
Cost of Revenue$1.60B$1.50B+6.6%
Gross Profit$2.54B$2.09B+21.8%
Operating Expenses$2.51B$2.40B+4.5%
Operating Income$35.00M-$312.00M+111.2%
Interest Expense$20.00M$1.00M+1900.0%
Net Income$76.00M-$276.00M+127.5%
EPS (Basic)$0.23$-0.84+127.4%
EPS (Diluted)$0.23$-0.84+127.4%
Shares Outstanding (Basic)331.00M330.00M+0.3%
Shares Outstanding (Diluted)336.00M330.00M+1.8%

Frequently Asked Questions

  1. What is EA's primary business strategy highlighted in this report?

    EA's primary strategy is to transform its business by focusing on digital content distribution and services, expanding its presence across multiple platforms (consoles, PCs, mobile, tablets, internet), and turning its core intellectual properties (brands) into year-round businesses. This includes offering games through online portals like Origin, developing live services, and leveraging new business models like subscriptions and micro-transactions.

  2. How did the acquisition of PopCap Games impact EA?

    The acquisition of PopCap Games in August 2011 strengthened EA's position in the rapidly growing casual and social gaming segments. PopCap brought popular intellectual properties such as Bejeweled and Plants vs. Zombies, further diversifying EA's portfolio and enhancing its digital offerings.

  3. What is the significance of the 'Revenue Deferral' mentioned in the report?

    Revenue Deferral refers to revenue from sales of games that include online services or additional content, where GAAP requires revenue recognition over the period the service is provided or content is delivered, rather than at the point of sale. An increase in Revenue Deferral indicates a growing proportion of EA's sales are tied to ongoing online services and content, aligning with their digital strategy, but it also reduces the net revenue recognized in the current period compared to 'net revenue before revenue deferral'.

  4. How is EA addressing competition and market shifts?

    EA is actively competing by reducing its number of packaged goods releases to focus on fewer, higher-quality titles with extensive online features and services. They are also investing heavily in digital distribution platforms like Origin, expanding into mobile and social gaming, and embracing new monetization models, which are key areas of growth and intense competition.