Alphabet Inc. Selling & Marketing Expense 2013-2026 | GOOGL
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What is selling & marketing expense?
Selling and marketing expenses represent the costs of promoting and distributing products or services to customers.
What is Alphabet Inc.'s current selling & marketing expense?
Alphabet Inc. (GOOGL) annual selling & marketing expense for 2025 was $28.69B, a 3.18% increase from 2024. Alphabet Inc. selling & marketing expense for the quarter ending March 31, 2026 was $7.61B.
What was Alphabet Inc.'s selling & marketing expense in 2024?
Alphabet Inc. annual selling & marketing expense for 2024 was $27.81B, a 0.39% decline from 2023.
What was Alphabet Inc.'s selling & marketing expense in 2023?
Alphabet Inc. annual selling & marketing expense for 2023 was $27.92B, a 5.08% increase from 2022.
What is Alphabet Inc.'s 5-year selling & marketing expense CAGR?
Alphabet Inc. selling & marketing expense grew at a compound annual growth rate (CAGR) of 9.84% from FY2020 to FY2025, going from $17.95B to $28.69B over 5 years.
Selling & Marketing Expense History
Year-over-year comparison from 10-K annual reports
Key Statistics
Trend Direction
Stable
CAGR+9.8%
FY2020
$17.95B
→
FY2025
$28.69B
13141516171819202122232425
5 years selected
Selling & Marketing Expense History
| Period | Value | Change | Source |
|---|---|---|---|
| FY2025 | $28.69B | +3.2% | 10-K |
| FY2024 | $27.81B | -0.4% | 10-K |
| FY2023 | $27.92B | +5.1% | 10-K |
| FY2022 | $26.57B | +16.0% | 10-K |
| FY2021 | $22.91B | +27.7% | 10-K |
| FY2020 | $17.95B | -2.8% | 10-K |
| FY2019 | $18.46B | +13.0% | 10-K |
| FY2018 | $16.33B | +26.7% | 10-K |
| FY2017 | $12.89B | +23.0% | 10-K |
| FY2016 | $10.48B | +15.9% | 10-K |
| FY2015 | $9.05B | +11.3% | 10-K |
| FY2014 | $8.13B | +24.1% | 10-K |
| FY2013 | $6.55B | - | 10-K |
Company: Alphabet Inc.Ticker: GOOGLSector: TechnologyIndustry: Services-Computer Programming, Data Processing, Etc.View company profile →